Mitsubishi 2014 Annual Report Download - page 22

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Overview of Operations by Region
0
150
300
450
600
Net Sales
2014
(Forecast)
2013201220112010
(FY)
(Billions of yen)
395.3
501.7
415.7
540.0
366.5
0
25
50
75
100
67.6 67.4
93.6
57.0
59.8
Operating Income
2014
(Forecast)
2013201220112010
(FY)
(Billions of yen)
0
100
200
300
400
500
264
162
102
357
286
71
299
200
99
431
280
151
344
243
101
North Asia ASEAN
Sales Volume (Retail)
(Thousands of units)
2014
(Target)
2013201220112010
(FY)
Performance in  scal 2013
Looking at the Asian market, during the year under review sales volume in Thai-
land, which had posted record levels in the preceding  scal year, suffered from
sluggish demand due to the December 2012 conclusion of a tax break on car pur-
chases, as well as to political turmoil in the country. However, in China GAC Mit-
subishi Motors contributed signi cantly, and the Philippines and Indonesia broke
new records for sales volume, minimizing the overall decline for the region as a
whole. As a result, sales volume decreased 13,000 units, or 4%, to 34,400 units.
Due to the lower sales volume in Thailand, net sales was down ¥86.0 billion,
or 17%, to ¥415.7 billion. Operating income also fell in comparison with  scal
2012  gures, dropping ¥33.8 billion, or 36%, to ¥59.8 billion.
Outlook for  scal 2014
In  scal 2014, we plan to boost sales, centering on the ASX and Pajero Sport pro-
duced in China by GAC Mitsubishi Motors. As a result, we expect the sales volume
for North Asia to grow 50,000 units, or 50%, to 151,000 units. In the ASEAN
region, the introduction of the new-model Triton in Thailand and ongoing increases
in Indonesia and the Philippines should push up sales volume an additional 37,000
units, or 15%, to 280,000 units.
For Asia as a whole, we forecast an increase in sales volume of 87,000 units,
or 25%, to 431,000 units. We expect net sales to rise ¥124.3 billion, or 30%, to
¥540.0 billion. However, we believe operating income will fall ¥2.8 billion, or 5%,
from  scal 2013 levels, to ¥57.0 billion.
We aim to increase sales volumes in China and other parts of North Asia,
as well as in the ASEAN region.
Morikazu Chokki
Senior Executive Of cer, Head Of cer of the Headquarters,
Overseas Operations Group Headquarters B,
Corporate General Manager of Thai Business Of ce
Jo Tsuji
Senior Executive Of cer, Head Of cer of the Headquarters,
Overseas Operations Group Headquarters A
Asia
Pajero Sport
Attrage
MITSUBISHI MOTORS CORPORATION
Annual Report 2014
20