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MITSUBISHI MOTORS CORPORATION
Annual Report 2014
2
Mitsubishi Motors
Corporate Philosophy
“We are committed to providing the utmost
driving pleasure and safety for our valued
customers and our community. On these
commitments we will never compromise.
This is the Mitsubishi Motors way.”
Customer-centric approach
Mitsubishi Motors will give the highest priority to satisfying
its customers, and by doing so, become a company that
enjoys the trust and con dence of the community at large.
To this end, Mitsubishi Motors will strive its utmost to
tackle environmental issues, to raise the level of passenger
and road safety and to address other issues of concern to
car owners and the general public.
A clear direction for the development and
manufacturing of Mitsubishi Motors vehicles
The cars that Mitsubishi Motors will manufacture will
embody two major concepts: driving pleasure and safety.
Mitsubishi Motors will manufacture cars that deliver su-
perior driving performance and superior levels of safety
and durability, and as such, those who use them will enjoy
peace of mind.
Going the extra mile
Mitsubishi Motors will pay close attention to even the
smallest details in the belief that this approach will lead
customers to discover new value in their cars, giving them
a richer and more rewarding driving experience.
Importance of continuity
Mitsubishi Motors will continue to manufacture distinctive cars
with the passion and conviction to overcome all challenges.
Drive@earth means that automobiles connect us to the
world. Through trust, Mitsubishi vehicles forge a connection
to customers, to communities and ultimately to the natural
world around us. Drive@earth also means a new emphasis
on environmental issues. It is the simple recognition that
no enterprise makes sense without the context of a healthy
planet, and that automakers have a special responsibility
in this regard. MMC sets as its ideal the synergy between
dynamic and environmental performance, and will continue
to develop technologies that show as much care for the
environment outside as for the occupants within its vehicles.