Mitsubishi 2014 Annual Report Download - page 14

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Boost Revenue by Launching Strategic Models
Mitsubishi Motors regards pickup trucks, SUVs and crossover
models as strategic products, as they account for 58% of the
Company’s global sales volume and 68% of net sales. In  scal
2014 and  scal 2015, we are planning to successively intro-
duce all-new versions of the Triton and Pajero Sport, our core
models. Mitsubishi Motors is also working on the development
of the next-generation RVR, Delica D:5 and Pajero, as well as
technology development for the expansion of plug-in hybrid EV
models. We expect the successive introduction of these strategic
products and technologies to lead to sales increases.
Our target retail sales volume for  scal 2016 is 1,430,000
units, which is 27% higher than the  scal 2013  gure of
1,047,000 units. We aim to achieve this expansion by boosting
our ratio of strategic products—pickup trucks, SUVs and cross-
over models—from 58% of sales volume in  scal 2013 to 63%
by  scal 2016, or in terms of net sales, from 68% to 74%.
Develop Next-Generation Technology
Mitsubishi Motors has adopted environmental responsibility,
driving pleasure, and toughness and safety as its three pillars
of technology development in “@earth TECHNOLOGY,” and
will continue developing next-generation technologies based
Mitsubishi Motors is entering a new stage of growth by following the six key measures outlined in New
Stage 2016.
on those concepts. We believe electric vehicle technology  lls
an important role in complying with environmental regulations,
which are being strengthened globally. Accordingly, as a lead-
ing company in electric vehicle technology we aim to increase
our production ratio of electric vehicles to 20% by 2020.
In addition to developing next-generation engines that
deliver both driving and environmental performance, we will
continue moving forward with proprietary technologies such
as the S-AWC four-wheel integrated vehicle dynamics con-
trol system and a group of active safety technologies that are
used in the Outlander, called “e-Assist.*” We will also expand
the range of models in which those technologies are utilized.
Moreover, MMC will aggressively pursue the integration of
information technology in vehicles by adopting “connected
car” technology, which connects vehicles to the Internet using
smartphones.
* “e-Assist” name used in Japan only.
Strengthen Regional Strategies
We have been working proactively to strengthen our business
in emerging markets. Particularly in ASEAN countries, China and
Russia, Mitsubishi Motors has prepared a foundation for the
future expansion of pro ts in individual regions by establishing
Sales Volume (Retail) Ratio
Sales Ratio
23%
36%
27%
58% 63%
24%
42%
32%
68% 74%
Sales BreakdownSales Volume (Retail) Outlander/Pajero/RVR and others
Triton/Pajero Sport
Pickup trucks/SUVs/
Crossover vehicles FY2016
(Target)
FY2013
(Actual)
0
500
1,000
1,500
FY2016
(Target)
FY2013
(Actual)
FY2010
(Actual)
987
1,047
1,430
35%
44%
(Thousands of units)
Special Feature: Our New Mid-Term Business Plan, “New Stage 2016”
MITSUBISHI MOTORS CORPORATION
Annual Report 2014
12