Mitsubishi 2014 Annual Report Download - page 21

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Performance in  scal 2013
In Europe, the introduction of the Outlander, among other factors, caused sales
volume in  scal 2013 to increase 21,000 units, or 11%, to 202,000 units.
Net sales grew ¥83.8 billion, or 21%, to ¥484.3 billion, thanks to the ex-
change impact of the correction to the high yen, as well as to increased sales
of higher-end vehicles. At the operating level, positive exchange rate effects
stemming from the yen correction and an improved model lineup led to a major
improvement: from an operating loss of ¥7.0 billion in  scal 2012 to operating
income of ¥37.2 billion in  scal 2013.
Outlook for  scal 2014
In  scal 2014, we expect lackluster sales volume in Russia and the Ukraine as a
result of political instability. Western Europe, however, looks forward to a gradual
economic recovery. We will also run aggressive sales promotions for the Outlander
PHEV in the Netherlands and other European countries.
Compared with  scal 2013, we expect sales volume to rise 23,000 units, or
11%, to 225,000 units. We anticipate a net sales increase of ¥65.7 billion, or
14%, to ¥550.0 billion, and expect operating income will rise ¥10.8 billion, or
29%, to ¥48.0 billion.
0
150
300
450
600
Net Sales
2014
(Forecast)
2013201220112010
(FY)
(Billions of yen)
490.0 474.8
400.7
484.3
550.0
-50
-25
0
25
50
Operating Income (Loss)
2014
(Forecast)
2013201220112010
(FY)
(Billions of yen)
-26.4
-15.6 -7.0
48.0
37.2
Western Europe & others
Russia & others
Sales Volume (Retail)
(Thousands of units)
2014
(Target)
2013201220112010
(FY)
0
50
100
150
200
250 218
64
154
218
83
135
181
88
93
202
91
111
225
83
142
Outlander
Outlander PHEV
We are running aggressive sales promotions for the Outlander PHEV in
individual regions within Europe.
Jo Tsuji
Senior Executive Of cer, Head Of cer of the Headquarters, Overseas Operations Group Headquarters A
Europe
MITSUBISHI MOTORS CORPORATION
Annual Report 2014 19