Mitsubishi 2014 Annual Report Download - page 10

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Mitsubishi Motors positions the ASEAN market as a pillar of
sales and income. Accordingly, we will maintain our policy of
investing management resources aggressively in this region.
In Thailand, sales fell sharply in  scal 2013, as a tax break on
car purchases came to an end. We expect demand to remain
sluggish in  scal 2014, re ecting the country’s current state of
political turmoil. Nevertheless, in autumn of 2014 our mainstay
Triton will be introduced following the  rst full model change in
nine years. As a result, we aim to boost our sales volume in
Thailand in the second half of the  scal year. After the new-
model Triton launches in Thailand, we will gradually commence
exports to all world markets.
Regarding other countries in the ASEAN region, in  scal
2013 sales volume hit record levels in Indonesia and the Philip-
pines. In  scal 2014, we expect automobile demand to remain
relatively robust, and for sales to rise accordingly.
Looking at production in the ASEAN region, in  scal 2013
we set a new record for the number of units produced for
export at our key plant in Thailand. We expect the number of
units produced at the plant to remain high as domestic sales in
Thailand increase. In addition to our production facility in
Thailand, we are augmenting capacity at a new plant in the
Philippines, further strengthening our base of operations in the
ASEAN region. Speci cally, the new plant is scheduled to
commence production in 2015, and we are aiming for an
annual production volume of around 100,000 units. Through
assiduous production and sales efforts over the years, we have
built up the number two market share in the Philippines, whose
automobile market is slated for ongoing expansion.
Mitsubishi Motors will reinforce initiatives to shore up its
base of business, including by reworking its production struc-
ture, to continue increasing its sales in the ASEAN region.
Message from Management
Initiatives in Fiscal 2014
Europe
Other Regions
Asia
Japan/
North America
Operating
Income
¥135.0 billion
Strengthen renewed European
business as the second pillar
Establish ASEAN
business as our
main prot center
Stabilize protability in
Japan and the United States
p
As
ia
Operatin
g
In
co
me
In
n
c
¥1
35.0 billion
¥1
¥
3
Mid-Term Business Plan “New Stage 2016”
Aim to achieve FY2016 operating income goal of ¥135.0 billion two years early
MITSUBISHI Concept
GR-HEV
Future Initiatives for Growth Focusing on the ASEAN Market
MITSUBISHI MOTORS CORPORATION
Annual Report 2014
8