Mitsubishi 2014 Annual Report Download - page 11

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In Japan, Introducin
g
the New
e
K Spac
e
Minicar, a “Super-Hei
g
ht” (Tall) Wa
g
o
n
In the Japanese market, sales volume remains steady for the eK
series—the eK Wagon, eK Custom and eK Space—developed
by NMKV, our joint venture with Nissan Motor in the minicar
business. In  scal 2014, we expect solid minicar sales to con-
tribute to performance throughout the year. This factor, plus
increased sales of the Outlander PHEV, equipped with a plug-in
hybrid EV system, should steadily move operations in this mar-
ket into the black.
In Europe, we sold Netherlands Car B.V. (NedCar) in  s-
cal 2012. This move, plus the correction to high yen exchange
rates, caused our performance in this market to improve mark-
edly in  scal 2013. In  scal 2014, we plan to conduct proactive
promotional activities for the Outlander PHEV in the Nether-
lands and other European countries, leading to higher sales and
income in the region.
Mitsubishi Motors followed its  scal 2013 launch of the
new-model eK Wagon and eK Custom by introducing a new
product in the eK series, the eK Space, in February 2014.
Themed around the keywords “comfort,” “convenience”
and “peace of mind,” the new-model eK Space surpasses
previous minicar offerings in amount of comfortable cabin
space, drivability, ease of use and sense of sophisticated qual-
ity. The model maximizes the limited amount of space, put-
ting it at the top of its class in cabin height (1,400 mm) and
length (2,235 mm). The eK Space also offers a generous 260
mm of slide space in the rear seat (divided left and right), the
most of any minicar. A rear circulator is provided to cycle air
throughout the cabin, and the rear door window is equipped
with a rolled sunshade. Features like these are designed to
maximize enjoyment of the time spent in the car. The eK
Space is available in standard and custom models, and two-
and four-wheel-drive versions are available for each. A turbo
engine is available in the custom model lineup.
<Principal Features>
Uses a rear circulator, the  rst for a minicar, to cycle cabin
air for maximum comfort of rear-seat passengers*
Provides a sunshade, which rolls up into the rear door trim,
to protect passengers from the sun’s glare*
Employs UV-reducing glass that shuts out 99% of UV light
in the front door and front quarter panel glass to keep out
ultraviolet rays
Includes a one-touch automatic unlocking and sliding
rear door*
Utilizes a rear-view monitor that displays the area behind
the vehicle for safety when backing
* Some vehicle grades excluded.
eK Space (G 2WD) eK Space (Custom T 2WD)
Future Initiatives in the Japanese and European Markets
MITSUBISHI MOTORS CORPORATION
Annual Report 2014 9