Juno 2014 Annual Report Download - page 91

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Table of Contents




other long-lived assets, member redemption liability, income taxes, contingent consideration, and legal contingencies. The accounting policies for these
areas are discussed elsewhere in these consolidated financial statements.
The Company believes that its existing cash and cash equivalents and cash generated from operations will be sufficient to fund its working capital
requirements, capital expenditures, and other obligations through at least the next 12 months.

—The Company complies with the reporting requirements of Financial Accounting Standards Board ("FASB") Accounting Standards
Codification ("ASC") 280, . Management measures and reviews segment performance for internal reporting purposes in accordance with
the "management approach" defined in ASC 280. The reportable segments identified in Note 2 below are the segments of the Company for which separate
financial information is available and for which segment results are regularly reviewed by the Company's chief operating decision maker in deciding how to
allocate resources and assess performance.
—The Company considers cash equivalents to be only those investments which are highly liquid, readily convertible to cash
and which have a maturity date within three months from the date of purchase.
At December 31, 2014 and 2013, the Company's cash and cash equivalents were maintained primarily with major financial institutions and brokerage
firms in the United States ("U.S."), Germany and India. Deposits with these institutions and firms generally exceed the amount of insurance provided on such
deposits.
—The Company's accounts receivable are derived primarily from revenues earned from advertising customers located in the U.S.
and pay accounts. The Company extends credit based upon an evaluation of the customer's financial condition and, generally, collateral is not required. The
Company maintains an allowance for doubtful accounts receivable based upon the expected collectibility of accounts receivable and, to date, such losses
have been within management's expectations.
The Company evaluates specific accounts receivable where information exists that the customer may have an inability to meet its financial obligations.
In these cases, based on the best available facts and circumstances, a specific allowance is recorded for that customer against amounts due to reduce the
receivable to the amount that is expected to be collected. These specific allowances are re-evaluated and adjusted as additional information is received that
impacts the amount of the allowance. Also, an allowance is established for all customers based on the aging of the receivables. If circumstances change
(i.e., higher than expected delinquencies or an unexpected material adverse change in a customer's ability to meet its financial obligations), the estimates of
the recoverability of amounts due to the Company are adjusted.
At December 31, 2014, one customer comprised approximately 16% of the Company's consolidated accounts receivable balance. At December 31, 2013,
one customer comprised approximately 11% of the Company's consolidated accounts receivable balance. For the years ended
F-9