Juno 2014 Annual Report Download - page 5

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Table of Contents
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United Online, through its operating subsidiaries, provides consumer services and products over the Internet under a number of brands, including
NetZero, Juno, Classmates, StayFriends, Trombi, and MyPoints.
United Online, Inc. is a Delaware corporation, headquartered in Woodland Hills, California, that commenced operations in 2001 following the merger of
dial-up Internet access providers NetZero, Inc. ("NetZero") and Juno Online Services, Inc. ("Juno"). In 2004, we acquired Classmates Online, Inc. (whose name
was changed to Classmates, Inc. in December 2013, "Classmates"), a provider of social networking services, and in 2006, we acquired MyPoints.com, Inc.
("MyPoints"), a provider of a loyalty marketing service. In 2008, we acquired FTD Group, Inc., a provider of floral, gift and related products and services to
consumers and retail florists, as well as to other retail locations offering floral, gift and related products and services under the FTD and Interflora brands. In
June 2012, we acquired schoolFeed, Inc. ("schoolFeed"), an online high school social network that enables members to reconnect and interact with their
former classmates. On November 1, 2013, United Online, Inc. consummated the separation of FTD Companies, Inc. (together with its subsidiaries, including
FTD Group, Inc., "FTD") from United Online, Inc. through a tax-free distribution of all FTD Companies, Inc. common stock held by United Online, Inc. to
United Online, Inc.'s stockholders (the "FTD Spin-Off Transaction"). As a result, FTD's financial results are presented as discontinued operations in our
consolidated financial statements.
We report our businesses in two reportable segments:
We generate revenues from three primary sources:
• Services revenues in our Communications and Content & Media segments are derived from selling subscriptions to
consumers, who are typically billed in advance for the entire subscription term.
• Products revenues in our Communications segment are derived from the sale of mobile broadband devices and mobile
phones, as well as the related shipping and handling fees. Products revenues in our Content & Media segment are derived from the sale of
yearbooks and yearbook reprints, including the related shipping and handling fees.
• Advertising and other revenues are primarily derived from various advertising, marketing and media-related
initiatives in our Communications and Content & Media segments.

Our principal Communications pay service is Internet access, offered under the NetZero and Juno brands. Internet access includes dial-up service, mobile
broadband and DSL. We also offer email, Internet security, web hosting services, and other services. In total, we had 490,000 Communications
4

Communications Internet access services and devices, including dial-up, mobile broadband, DSL, email, Internet security, web hosting, and voice
services
Content & Media
Social networking services and products and a loyalty marketing service