Juno 2014 Annual Report Download - page 60

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Table of Contents
Communications cost of revenues remained relatively flat for the year ended December 31, 2013, compared to the year ended December 31, 2012.
Communications cost of revenues remained relatively flat primarily due to a $2.9 million decrease in costs associated with our DSL service, a $1.7 million
decrease in telecommunications, customer support and billing-related costs, a $0.8 million decrease in costs associated with our email, Internet security and
web hosting services, and a $0.8 million decrease in telecommunications costs. These decreases were partially offset by a $5.3 million increase in costs
associated with our mobile broadband service and a $0.3 million increase in costs associated with our Communications advertising revenues.

The decrease in Communications sales and marketing expenses was due to a $1.0 million decrease in advertising, promotion, customer support and
distribution costs primarily related to our dial-up Internet access services and a $0.8 million decrease in marketing costs associated with the promotion of our
mobile broadband service, partially offset by a $0.2 million increase in personnel and overhead-related costs.

Communications technology and development expenses remained relatively flat for the year ended December 31, 2013, compared to the year ended
December 31, 2012.

The decrease in Communications general and administrative expenses was due to a $0.2 million decrease in bad debt expense and a $0.2 million
decrease in personnel and overhead-related costs, partially offset by a $0.3 million increase in professional services and consulting fees.
59

 
 
 
Communications sales and marketing $ 16,617 $ 18,188 $ (1,571) (9)%
Communications sales and marketing expenses as a percentage of
Communications revenues 16.5% 17.2%

 
 
 
Communications technology and development $ 7,419 $ 7,532 $ (113) (2)%
Communications technology and development expenses as a percentage of
Communications revenues 7.4% 7.1%

 
 
 
Communications general and administrative $ 10,576 $ 10,718 $ (142) (1)%
Communications general and administrative expenses as a percentage of
Communications revenues 10.5% 10.2%