Juno 2014 Annual Report Download - page 36

Table of Contents
 We monitor the number of active accounts among our membership base. Communications segment active accounts include all
Communications segment pay accounts as of the date presented combined with the number of free dial-up Internet access and email accounts that logged on
to our services at least once during the preceding 31 days. Content & Media segment active accounts are defined as the sum of all pay accounts as of the date
presented; the monthly average for the period of all free accounts who have visited our domestic or international social networking websites (excluding
schoolFeed, the Names Database and Yearbook app), at least once during the period; and the monthly average for the period of all loyalty marketing
members who have earned or redeemed points during such period. Communications segment and Content & Media segment active accounts for six-month,
nine-month and annual periods are calculated as a simple average of the quarterly active accounts for each respective segment.
In general, we count and track pay accounts and free accounts by unique member identifiers. Users have the ability to register for separate services under
separate brands and member identifiers independently. We do not track whether a pay account has purchased more than one of our services unless the
account uses the same member identifier. As a result, total active accounts may not represent total unique users.
The pay accounts, churn and ARPU metrics for the Communications segment may fluctuate significantly from period to period due to various factors,
including, but not limited to, the number of mobile broadband pay accounts, which have a higher churn rate and ARPU.
The pay accounts and ARPU metrics for the Content & Media segment may fluctuate significantly from period to period due to various factors,
including, but not limited to, the extent to which discounted pricing is offered in prior and current periods, the percentage of pay accounts being represented
by international pay accounts, which, on average, have lower-priced subscription plans compared to U.S. pay accounts, and the churn rate.
The table below sets forth, our consolidated revenues, segment revenues, pay accounts, segment churn, ARPU, average currency exchange rate, and
segment active accounts.
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    
 

 

 

 

 

    

Revenues (in
thousands) $ 54,414 $ 52,862 $ 54,600 $ 55,369 $ 62,644 $217,245 $233,614 $257,765

Segment
revenues (in
thousands) $ 26,001 $ 25,295 $ 26,195 $ 25,674 $ 26,929 $103,165 $100,858 $105,442


 48% 48% 48% 46% 43% 47% 43% 41%
Pay accounts (in
thousands):
Internet access 301 314 328 343 346 301 346 421
Other 189 193 197 202 207 189 207 229
Total pay
accounts 490 507 525 545 553 490 553 650
Segment churn 2.8% 2.8% 3.0% 3.1% 2.7% 3.0% 2.8% 3.1%
ARPU $ 11.14 $ 10.91 $ 10.72 $ 10.42 $ 9.74 $ 10.85 $ 9.37 $ 8.90
Segment active
accounts (in
millions) 1.0 1.1 1.1 1.1 1.2 1.1 1.2 1.4

Segment
revenues (in
thousands) $ 28,622 $ 27,789 $ 28,616 $ 29,843 $ 35,869 $114,870 $133,847 $153,496


 53% 53% 52% 54% 57% 53% 57% 59%
Pay accounts (in
thousands) 2,406 2,485 2,519 2,574 2,632 2,406 2,632 2,864
Segment churn 3.2% 2.8% 3.0% 3.2% 3.0% 3.1% 3.1% 3.6%
ARPU $ 2.44 $ 2.49 $ 2.49 $ 2.49 $ 2.54 $ 2.48 $ 2.50 $ 2.49
Segment active
accounts (in
millions) 8.9 9.5 9.8 10.8 10.3 9.8 10.6 11.0
Average currency
exchange rate:
EUR to USD 1.25 1.33 1.37 1.37 1.36 1.33 1.33 1.29