Juno 2014 Annual Report Download - page 53
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Table of Contents
The decrease in Content & Media sales and marketing expenses was primarily due to a $2.5 million decrease in personnel and overhead-related costs due
to our MyPoints restructuring initiatives, a $1.6 million decrease in costs to acquire new social networking members and a $0.2 million decrease in costs to
acquire new loyalty marketing members.
The decrease in Content & Media technology and development expenses was the result of a decrease in personnel and overhead-related costs due to our
restructuring initiatives.
The increase in Content & Media general and administrative expenses was primarily due to a $5.5 million increase in reserves for legal settlements,
partially offset by a $2.8 million insurance reimbursement related to a legal settlement, which was recorded in the year ended December 31, 2013, as well as a
$0.3 million increase in professional services and consulting fees. These increases were partially offset by a $1.7 million decrease in personnel and overhead-
related costs and a $0.3 million decrease in bad debt expense.
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Content & Media sales and marketing $ 36,954 $ 41,242 $ (4,288) (10)%
Content & Media sales and marketing expenses as a percentage of Content &
Media revenues 32.2% 30.8%
Content & Media technology and development $ 14,655 $ 19,058 $ (4,403) (23)%
Content & Media technology and development expenses as a percentage of
Content & Media revenues 12.8% 14.2%
Content & Media general and administrative $ 24,990 $ 18,326 $ 6,664 36%
Content & Media general and administrative expenses as a percentage of
Content & Media revenues 21.8% 13.7%
Content & Media contingent consideration—fair value adjustment $ — $ (5,124) $ 5,124 (100)%