Juno 2014 Annual Report Download - page 56

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Table of Contents
The decrease in consolidated cost of revenues was primarily due to a $4.2 million decrease in cost of revenues associated with our Content & Media
segment, partially offset by a $1.4 million increase in depreciation and amortization expense.

The decrease in consolidated sales and marketing expenses was due to an $8.6 million decrease in sales and marketing expenses associated with our
Content & Media segment, a $1.6 million decrease in sales and marketing expenses associated with our Communications segment and a $0.2 million
decrease in depreciation expense.

The decrease in consolidated technology and development expenses was due to a $0.5 million decrease in technology and development expenses
associated with our Content & Media segment, a $0.1 million decrease in technology and development expenses associated with our Communications
segment and a $0.6 million decrease in depreciation expense.

55

 
 
 
Sales and marketing $ 57,066 $ 67,488 $ (10,422) (15)%
Sales and marketing expenses as a percentage of total segment sales and
marketing expenses:
Communications 28.7% 26.7%
Content & Media 71.3% 73.3%

 
 
 
Technology and development $ 31,708 $ 32,944 $ (1,236) (4)%
Technology and development expenses as a percentage of total segment
technology and development expenses:
Communications 28.0% 27.8%
Content & Media 72.0% 72.2%

 
 
 
General and administrative $ 67,049 $ 59,886 $ 7,163 12%
General and administrative expenses as a percentage of total segment general and
administrative expenses:
Communications 36.6% 33.7%
Content & Media 63.4% 66.3%