International Paper 2012 Annual Report Download - page 20

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SUSTAINABILITY
For more than 100 years, International Paper has focused on stewardship of the
forests. Our business relies on healthy forests, so we work hard to ensure our
fiber supply comes from responsibly managed land. The forest products industry
creates an economic driver for the existence of millions of acres of forestland—
in fact, more than 500 million acres of working forests in the U.S., which is a
landmass roughly three times the state of Texas. However, at International Paper,
our commitment to sustainability goes beyond the trees and encompasses our
whole supply chain—from fiber procurement, operations and products—to our
communities, employees and suppliers.
In 2012, International Paper announced 12 voluntary sustainability goals to be
achieved by 2020. The voluntary 2020 goals touch on all aspects of our contribu-
tion to sustainable development—and they represent our public commitment to
sustainability improvement. By making our goals public, it holds us accountable
for our progress. The driving notion behind our goals is continuously improving
our global footprint, promoting a safe workplace and a healthy natural environ-
ment. We understand that our global presence helps us influence change for the
good and we embrace that opportunity wholeheartedly.
We also acknowledge that we have placed ourselves on a tough but familiar
path: one of continuous, deliberate improvement. This is a familiar notion, one
that we have associated with our financial performance for a long time. We realize
sustainability is a journey—a journey that requires open, honest dialogue—and
one that likely doesn’t have an end point. We are committed to the path forward
and to sharing our progress along the way. For more information regarding our
achievements in 2012, please see our 2012 Sustainability Report released May
2013.
At International Paper, we are a company dedicated to making a positive difference
in people’s lives. In The IP Way—which provides a common philosophy to articulate
who we are, what we stand for and what’s important—we commit to sustaining
our world and driving for continued results. Our pursuit of, and progress toward,
our 2020 goals realistically ensures that as our products make a positive difference
around the world, we also help to create a better tomorrow.
SUSTAINABILITY AT INTERNATIONAL PAPER
AND 2020 VOLUNTARY GOALS
OUR COMMITMENT TO SUSTAINABILITY GOES
BEYOND THE TREES AND ENCOMPASSES OUR WHOLE
SUPPLY CHAIN—FROM FIBER PROCUREMENT TO
OPERATIONS AND PRODUCTS.
SUSTAINABILITY
WE BELIEVE
SUSTAINABILITY MAKES
GOOD BUSINESS SENSE.