International Paper 2012 Annual Report Download - page 16

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PRINTING PAPERS (CONTINUED)
in 2012. The facility was repurposed from an uncoated free sheet asset into a
major producer of fluff pulp—the soft absorbent material used in diapers and
other hygiene products.
Today the Franklin Mill, located in southeast Virginia, is going through its final
fluff pulp qualification process. When fully ramped up in 2013, the mill will be
capable of producing 300,000 tons of high quality SuperSoft® Plus fluff pulp for
International Paper customers worldwide. The SuperSoft Plus fluff manu factured
at Franklin and our three other fluff pulp mills—Georgetown, S.C., Pensacola,
Fla., and Riegelwood, N.C., is engineered to be adaptable across a wide variety
of absorbent hygiene product segments and equipment. All SuperSoft Plus fluff
pulp has superior absorption, excellent shred quality, consistent performance
and high yield. This product, made from the Southern Yellow Pine located in the
United States, will help meet growing demand for diapers—which is expected to
double in emerging markets in less than a decade.
INDIA
When International Paper acquired a 75 percent stake in Andhra Pradesh Paper
Mills, Ltd. (APPM), it signified a dynamic step forward as International Paper
became the first non-Indian forest products company to enter India’s growing
papers market. In 2012, International Paper continued to optimize the IP India
cost structure and make a positive difference in safety, environmental perfor-
mance, operations and leadership practices. IP India stands poised for double
FRANKLIN, VIRGINIA MILL
In 2012, International Paper re-purposed its former paper mill in Franklin, VA
into a fluff pulp mill focused on providing world-class pulp for customers
producing highly absorbent products such as diapers,
wipes and feminine hygiene products.
PULP
AS ONE OF THE WORLD
LEADERS IN FLUFF PULP
PRODUCTION, WE ARE
COMMITTED TO THE
FLUFF PULP INDUSTRY.
72%
Fluff
28%
Paper &
Tissue
MARKET PULP
REVENUE MIX