International Paper 2012 Annual Report Download - page 12

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INTERNATIONAL PAPER’S CONSUMER
PACKAGING BUSINESS OFFERS THE BEST AND
MOST INNOVATIVE PRODUCTS ON THE MARKET.
CONSUMER PACKAGING
CONSUMER PACKAGING
From folding cartons to paper cups, aseptic packaging and food containers,
International Paper’s Consumer Packaging business offers some of the best and
most innovative packaging products on the market. International Paper’s Consumer
Packaging business is built upon four pillars: Foodservice, North American Coated
Paperboard, EMEA Coated Paperboard—which includes our Kwidzyn, Poland, and
Svetogorsk, Russia mills—and finally, the Sun Paper joint venture in China.
In North America, we are the largest producer of solid bleached sulphate (SBS),
providing a wide range of premium products used in innovative and sustainable
packaging and commercial printing applications. Exceptional converting and
printing performance are the hallmarks of International Paper’s Everest®,
Fortress® and Starcote® coated paperboard, cupstock and liner products, and
Carolina® coated bristols.
Our EMEA Coated Paperboard business produces and markets folding boxboard
across the region as well as liquid packaging board in Russia. The folding box-
board business provides value-added solutions and services to customers in
high-end and food packaging segments, including pharmaceutical, cosmetics,
chocolate and confectionery. The business is well-positioned in the major econo-
mies across EMEA with a particular emphasis on growing markets in Central and
Eastern Europe, and Russia.
In Asia, International Paper and our joint venture partner, Sun Paper, manufacture
high quality paperboard to meet growing demand in the world’s largest market-
place. 2012 was an exciting year with the successful startup of PM-26—a new
coated paperboard machine. When fully ramped-up, it will produce 550,000 tons
of new capacity while leveraging an existing low cost position and driving profit-
able growth in-step with the coated paperboard market in China.
11%
PERCENTAGE OF
TOTAL REVENUE
CONSUMER PACKAGING
REVENUE MIX
26%
Asia
12%
Europe
62%
North
America