International Paper 2012 Annual Report Download - page 14

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22%
PERCENTAGE OF
TOTAL REVENUE
PRINTING PAPERS
International Paper produces some of the best-known and highest quality paper
brands in the world, including Hammermill®, Chamex®, Rey®, and Svetocopy®, as
well as numerous private labels. International Paper’s Printing Papers businesses
offer nearly every form of uncoated paper used in home offices and businesses,
as well as envelopes, file folders, and tags. The Printing Papers business spans
North America, Latin America, Europe, Russia and India. Within this business,
International Paper also produces fluff and market pulp for a variety of uses around
the globe including diapers and personal hygiene products.
2012 was a significant year for the Printing Papers business as we strengthened
our long-standing tradition of excellence and positioned the business for even
greater success. In 2012, the cumulative growth in our worldwide printing papers
volume across all of our segments and geographies outpaced the global growth
rate of the uncoated free sheet market. While uncoated free sheet demand is in
manageable secular decline in North America, demand for our uncoated free
sheet is growing at faster rates in emerging markets than the declines seen in
North America. IP Russia, which anchors our European Papers business, achieved
a record earnings year. In Brazil, where International Paper is the number one
uncoated free sheet supplier, our Printing Papers business has realized continued
margin and mix growth. As demand continues to expand in the vibrant Latin
American market, Brazil is well-positioned to capture opportunities to grow with
customers across the continent and further improve mix and margin.
International Paper has the right people, the right assets and the right strategy to
win with customers in the Printing Papers business. By pursuing global growth,
optimizing our global acquisitions and finding ways to reduce costs, International
Paper’s Printing Papers business is well-positioned for continued profitability
with better than cost-of-capital returns and strong free cash flow generation.
INTERNATIONAL PAPER’S PRINTING PAPERS
BUSINESS OFFERS NEARLY EVERY FORM OF PAPER
USED IN HOME OFFICES AND BUSINESSES
PRINTING PAPERS
44%
North
America
1%
Asia 3%
India
22%
Europe &
Russia
18%
Brazil
12%
Market
Pulp
PRINTING PAPERS
REVENUE MIX