International Paper 2012 Annual Report Download - page 10

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INDUSTRIAL PACKAGING (CONTINUED)
Industrial Packaging’s Brown Box, Green Globe™ initiative plays a key role in help-
ing customers make responsible choices when it comes to their packaging
needs. The initiative answers widespread myths on what is truly the best product
choice from a sustainability standpoint—and helps to answer the tough questions
often asked about our products and the environment. Our Brown Box, Green
Globe initiative reinforces the fact that boxes are a natural choice to not only
protect goods and materials, but more importantly, to support a healthy planet.
For example, moisture barriers in our Clima Series® family of products rely on
specially formulated papers, coatings and technologies rather than petroleum-
based wax. This “wax alternative” enables our boxes to be easily and widely
recycled. These types of innovative advancements help customers achieve suc-
cess in sustainability and profitability by reducing landfill waste, reusing old prod-
ucts to make new products and generating revenue through recyclable material.
The Industrial Packaging business has been a pioneer of recyclable packaging
since the late 1990s and continues to innovate and grow, adding new offerings
to its wax alternative product line. Since 2001, the business has produced and
sold more than 1 billion wax alternative boxes to be packed, shipped and recycled
around the globe. In fact, Industrial Packaging provides 75 percent of the wax
alternative boxes used by the poultry industry each year. Choosing boxes helps
keep forestlands vibrant and growing, while supporting the use of carbon-neutral
renewable energy.
RECYCLING BUSINESS
International Paper is one of North America’s largest recyclers of recovered office
paper and corrugated boxes. Each year, International Paper collects, consumes,
or markets more than 6 million tons of paper in the United States, contributing to
the growing success story of recovered paper. In fact, the optimization of our
paper mill operations in North America has resulted in 22 of IP’s paper mills now
consuming recovered fiber. The combination of new and recovered fiber makes
paper one of the most sustainable products in the world.
INDUSTRIAL
PACKAGING
THE PREMIER GLOBAL
MANUFACTURER
OF CONTAINERBOARD
AND CORRUGATED
PACKAGING.
58%
Food &
Beverage
31%
Other Non-
Durables
11%
Durable
Goods &
Distribution
INDUSTRIAL PACKAGING
SEGMENTS