Hyundai 2010 Annual Report Download - page 28

Our shared world is being perfected
Hyundai social contribution considers people and the environment together. To protect the
world, detailed and ongoing management is needed. We will strive to awaken people
to the importance of “we” before one person, and of “all” before “we,” and to act foremost
for the sake of a green world in which diverse ecosystems coexist.
The Hyundai Green Zone project: Green Hope
Hyundai is carrying out the Hyundai Green Zone project to protect the environment, a globally
important issue. Conscious of our responsibility as a global corporation, we set “Recovery of
Nature” as our central theme and are developing this as our central environmental preservation
project.
+ Hyundai Green Zone Korea
+ To restore the natural environment of Hyundai’s Ulsan factory, damaged by urbanization
and industrialization, we have started the Taehwa River restoration project. The rst stage
of the project, Swallowtail, was reborn as an experience space for children, and Swallowtail
Environmental Learning Centers have been set up in Ulsan, Asan and Jeonju where Korean
production factories are located. They are now being established in Busan and Hwaseong
City. Hyundai educates children about the importance of the environment by performing
environmental education at eight learning centers nationwide.
+ Hyundai Green Zone China
+ Hyundai Green Zone project seeks to restore the Chakanor region of China’s Inner Mongolia
province -- known as a source of dust storms -- to a grassland by planting grasses suited
to the region, a difcult task, given the region’s aridity. The seeds of hope planted on the
denuded Chakanor steppe are gradually turning the dry desert green through the work of
employees of Hyundai’s Chinese subsidiary and the Happy Move youth service group. Within
two years the gradually vanishing steppe will be restored by forming 5,000 square meters of
grassland, making a substantial contribution to the protection of the global ecosystem.
Preserving biodiversity and responding to climate change
Hyundai is making every effort to respond to climate change and preserve biodiversity. The
Ulsan factory is continuously sponsoring groups that specialize in protecting endangered
plants, and is achieving visible results in the protection of life forms by preserving the
resting places of migratory spoonbills and cranes, which are gradually losing habitat due to
environmental destruction and global warming.
In addition, by holding climate schools for children, we are supporting education in climate
change and the environment. The Jeonju factory has held a moving climate-change classroom
using an eco-friendly hybrid car, and the Namyang center plans to hold a children’s climate
camp with a climate school. These are all part of Hyundai’s continuing efforts to preserve the
environment.
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Expanding the “Safe Move” trafc safety project,
which stays true to the characteristics of an automotive business
Under the management concept of “Lifetime partner in automobiles and beyond” as a global
corporate citizen Hyundai seeks to establish a sustainable and happy human society through
its ongoing and systematic social contributions. In particular, as a global corporation, not just
Korea’s largest automaker, Hyundai is focused on promoting the “Safe Move project” to
spread a culture of trafc safety and implement its social responsibility as a global corporation.
In addition, the “Three-Leafed Clover” project which grants the wishes of children orphaned
by trafc accidents is held every year in Korea and 13 other countries, sharing dreams and
hopes with these orphans. Last year in Iran, the “Three-Leafed Clover” drew attention as our
rst social contribution project, and subsequently it was successfully implemented in seven
Middle Eastern countries in 2010. In addition, in Russia we donated a bus for trafc safety
education, and children’s trafc safety education programs are carried out on a constant basis.
Within Korea, the donation of the children’s “Angel’s Wings” for getting in and out of vehicles,
and the “Kid’s Auto Park” and “Korean Children’s Safety Quiz Competition” programs are
continuously underway.
Global campaigns uniting all employees worldwide
Hyundai Motor Company is striving to improve social welfare and eliminate global poverty
through diverse global campaigns. The global blood drives in which the U.S, Indian and Turkish
corporations participate in help to stabilize international blood supplies; within Korea, the largest
blood collection for a single workplace was achieved. The “Global White Band Campaign” held
on International Eradication of Poverty Day (October 17) is expanding in participation each year.
In 2010, we led the way in awareness-raising for poverty eradication through events including
band wearing, donation collection, and voluntary marathons, at 30 locations in 21 countries.
In addition, the Hyundai Blue Santas, which began as a year-end social contribution campaign,
has also been expanded overseas and is held simultaneously at 24 locations, thus working to
move the world together by connecting employees worldwide as one.
Exercising social responsibility by establishing and supporting social enterprises
Social enterprises are a new form of corporation that includes both a “corporate objective”
of seeking prot and a “social objective” that prioritizes public benet. Hyundai is leading
the way in sponsoring these enterprises, emphasizing the new value and jobs for
disadvantaged groups that are created by social corporations. As one aspect of this, Hyundai
has established the “Easy Move, Ltd.” social enterprise together with Gyeonggi Province,
the rst enterprise to specialize in prosthetics for the disabled in order to promote mobility
among the transportationally disadvantaged. We will continue to promote these “global social
enterprises,” both in Korea and abroad, creating at least 16 billion won in sales and at least 200
new jobs by 2012. In addition, “Relaxed Life Ltd.” is a social enterprise in Busan that provides
diverse services for the elderly and severely disabled low-income people including home
therapy, housekeeping support, and health counseling; the “H&S Duriban” social enterprise
in Hwaseong City, which manufactures and sells puffed rice, is gradually expanding in scope.
Hyundai plans to continue leading in the creation of jobs for the disadvantaged and raising of
social consciousness through concentrated support for social enterprises in areas near our
local plants.
1 Jeonju Swallowtail Festival
2 Protecting endangered plants
3 Crane/spoonbill preservation
Egyptian trafc safety campaign 1
Russian mobile trafc safety education bus 2
Global Blue Santa campaign 3
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As the slogan that expresses Hyundai’s entire
social philosophy, “world” represents the
hopes and dreams of the world, “moving”
represents the desire for continuous change
and development and “together” represents
the harmonious partnership with society.
“Moving the World Together” is thus a
slogan that embodies the intention to change
the world through love and cooperation with
our neighbors. We have translated this slogan
into 23 languages.
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Green Move is the program that covers Hyundai’s
environment-related social projects, and is one of
Hyundai’s four major social contribution systems.
Under the phrase “restoring nature,” we have the
objective of contributing to society by overcoming
and restoring situations where life has been
destroyed by human action or cannot continue, and
preserving the core value of life’s continuity.
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