Hyundai 2003 Annual Report Download - page 22

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41_Hyundai Motor Company Annual Report 2003
A product of Hyundai’s Advanced Design Team at its
Namyang R&D Centre in Korea in conjunction with US
partners, the OLV (Outdoor Lifestyle Vehicle) aims to
put the fun back into sport utility vehicles.
Agile, individualistic, multi-functional and versatile,
Hyundai's SUV concept is squarely aimed at the gen-x
market.
Flexibility is a main imperative for the low-cost, high-fun
OLV. A modular roof and convertible trunk allows people
to take their recreational equipment with them to
outdoor destinations or to simply carry home the weekly
groceries from the supermarket. “With the OLV, we
wanted to break free from the SUV (Sport Utility Vehicle)
image of huge, truck-based, clunky-looking boxes and
do something totally unique,” said Kim Young-Il, director
of Design Group 1 and the Advanced Design Team.
The Hyundai CCS boasts a two-liter four cylinder mid-mounted engine generates
250bhp and offers excellent weight distribution and balance for true sports car
performance; the semi-automatic gearbox, which is both responsive and convenient.
Hyundai OLV
Hyundai CCS
Another example of Hyundai’s willingness to challenge
the conventional. The CCS (Coupe Cabriolet Study) is
the work of Hyundai Ruesselsheim-based Research and
Development Centre and renowned convertible
specialists Karmann. The CCS features a convertible
glass roof that allows three use modes: closed, fully
open, and a “slide” setting in between that makes the
top seem like a conventional hardtop with wide, open
sunroof.
The OLV is powered by a 2-liter four-cylinder DOHC engine but with the
help of a Borg-Warner supercharger and intercooler system, manages to
generate up to 150 kW for some adrenalin pumping fun. Hyundai CCS
NEOS-II
E-Cubed
R&D Investment
(Korean Won in billions)