Huntington National Bank 2003 Annual Report Download - page 30

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Huntington views its operations as three distinct lines of business: Regional Banking, Dealer Sales and the Private Financial Group. For analytical
purposes in understanding performance trends, strategic decision making, management review and evaluating line of business performance,
Management reviews and analyzes certain data on an “operating basis,” which excludes the impact of restructuring charges and other significant
items, as well as the results of operations from the Florida banking and insurance operations sold in 2002. (See the Segment Reporting Note in
the Notes to Consolidated Financial Statements in the Financial Information section of this Annual Report for a complete reconciliation
between reported and operating results.)
Key financial measures, on an operating basis, and profiles by line of business are shown below.
Regional Banking
Key Financial Measures
in thousands 2003 2002
Operating Revenues (FTE) $ 924,263 $ 840,683
Operating Earnings 172,799 113,200
Total Loans and Leases (December 31) 13,782,516 12,680,807
Retail Banking Profile
Customer base comprised of 800,000 households, of which 63,000 are small businesses.
Products and services include home equity loans, first mortgage loans, installment loans, small
business loans and deposit products, as well as cash management, investment and insurance services.
Commercial Banking Profile
Customer base comprised of middle-market and larger corporations with annual sales of
$10-$500 million headquartered in our marketplace.
Products and services include commercial and industrial loans, commercial construction financing,
equipment leasing, deposit products, cash management and international trade services, as well
as alternative financing solutions through the bank’s Capital Markets group.
Dealer Sales
Key Financial Measures
in thousands 2003 2002
Operating Revenues (FTE) $ 633,158 $ 692,887
Operating Earnings 60,019 23,867
Total Loans and Leases (December 31) 5,798,123 4,681,870
Operating Lease Assets (December 31) 1,260,440 2,200,525
Profile
Automobile lending activities and relationships with approximately 3,500 automobile dealers in
Huntington’s five banking states, plus Arizona, Florida, Georgia, Pennsylvania and Tennessee.
Products and services include indirect consumer loans and leases, as well as dealer floor plan and
other commercial financing.
Private Financial Group (PFG)
Key Financial Measures
in thousands 2003 2002
Operating Revenues (FTE) $ 149,921 $ 144,830
Operating Earnings 25,953 24,826
Total Loans and Leases (December 31) 1,298,843 1,061,528
Profile
The trust division provides fiduciary services to more than 11,000 accounts with assets totaling
$37.5 billion, of which PFG manages $8.9 billion, including 24 Huntington Funds (Huntington’s
proprietary mutual fund family).
Products and services include personal, institutional and corporate trust, asset management,
investment advisory and brokerage services, insurance and private banking.
Loan and Lease Portfolio
Composition by Line of
Business(1)
at December 31, 2003
HUNTINGTON BANCSHARES INCORPORATED
28
Regional Banking (62%)
Dealer Sales(2) (32%)
Private Financial Group (6%)
Net Income by Line
of Business(1)
2003 Full Year
Regional Banking (67%)
Dealer Sales (23%)
Private Financial Group (10%)
LINES OF BUSINESS
(1) Operating basis and before
Treasury/Other
(1) Excluding Treasury/Other
(2) Includes operating lease assets and
commercial loans; 28% excluding
commercial loans