Hormel Foods 2015 Annual Report Download - page 11

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9
Natural and organic
A growing number of consumers
are choosing natural and organic
products. Our Applegate® brand,
featuring delicious branded meat
products produced from animals
that are raised according to
Applegate’s strict animal welfare
standards without antibiotics,
is the leading brand of natural
and organic prepared meats.
With over 150 products under the
Applegate® brand, we are able to
offer great variety to those seek-
ing more holistic foods.
Tasty turkey
Jennie-O Turkey Store makes
it easy to eat well by providing a
variety of great-tasting turkey
products. Items such as
Jennie-O® lean taco seasoned
ground turkey, which is conve-
niently preseasoned to help save
time on preparation, contains
70 percent less fat than regular
ground beef*
, making eating well
on taco night a breeze.
A growing global
presence
The iconic SPAM® family of prod-
ucts and popular SKIPPY® peanut
butter are marketed in more than
60 countries around the world.
Many of our products are tailored
to fi t unique regional taste
preferences, such as Hormel®
bacon and
Hormel® hot
dogs, enjoyed
by consumers
in China.
The power of protein
Muscle Milk® sports nutrition
products provide portable,
immediate, protein-rich solutions
that can be used as a food to fuel
exercise or recovery, a quick
snack or a meal replacement
when on-the-go. Muscle Milk®
is the No. 1 brand in the ready-
to-drink protein beverage
category and also features a line
of organic ready-to-drink and
powder versions.
6 of 10
Millenials
focused on
healthier
eating habits,
up 20% from
3 years ago.
2015 ACT Tomorrow’s Consumers
Perspectives, The Hartman Group
* Based on USDA data for regular
ground beef.
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