Graco 2005 Annual Report Download - page 33

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OÇce Products
The Company's OÇce Products segment is conducted by the divisions of Sanford North America,
Sanford Europe, Sanford Latin America and Sanford Asia PaciÑc. Sanford North America primarily
designs, manufactures or sources, packages and distributes permanent/waterbase markers, dry erase
markers, overhead projector pens, highlighters, wood-cased pencils, ballpoint pens and inks, correction
Öuids, oÇce products, art supplies and on-demand labeling products. It also distributes other writing
instruments including roller ball pens and mechanical pencils for the retail marketplace. Sanford Europe,
Latin America and Asia PaciÑc primarily design and manufacture or source, package and distribute
ballpoint pens, wood-cased pencils, roller ball pens, art supplies and on-demand labeling products for the
retail and distributor markets.
OÇce Products primarily sells its products under the trademarks Sharpie», Paper Mate», Parker»,
Waterman», Eberhard Faber», Berol», Grumbacher», Reynolds», rotring», uni-Ball» (used under exclusive
license from Mitsubishi Pencil Co. Ltd. and its subsidiaries in North America), Expo», Accent»,
Vis-fia-Vis», Expresso», Liquid Paper», Mongol», Foohy», Prismacolor», Eldon», Sensa» and DYMO».
Sanford North America markets its products directly and through distributors to mass merchants,
warehouse clubs, grocery/drug stores, oÇce superstores, oÇce supply stores, contract stationers, and
hardware distributors. Sanford Europe, Latin America and Asia PaciÑc market their products directly to
retailers, distributors and contract stationers.
Tools & Hardware
The Company's Tools & Hardware segment is conducted by the following divisions: IRWIN North
America Power Tool Accessories, IRWIN North America Hand Tools, IRWIN Latin America, IRWIN
Europe and Asia PaciÑc, LENOX and Amerock. IRWIN North America Power Tool Accessories,
IRWIN North America Hand Tools, IRWIN Latin America, IRWIN Europe and Asia PaciÑc and
LENOX design, manufacture or source, package and distribute hand tools and power tool accessories,
propane torches, solder and accessories, and manual paint applicator products. Amerock designs,
manufactures or sources, packages and distributes cabinet hardware for the retail and O.E.M. marketplace,
window and door hardware for window and door manufactures and hardware for the retail marketplace.
IRWIN North America Power Tool Accessories, IRWIN North America Hand Tools, IRWIN Latin
America and IRWIN Europe and Asia PaciÑc primarily sell their products under the trademarks
IRWIN», Vise-Grip», Marathon», Twill», Speedbor», Jack», Quick-Grip», Unibit», Strait-Line»,
BernzOmatic», Shur-Line» and Rubbermaid». LENOX primarily sells its products under the LENOX»
and Taramet Sterling»trademarks. Amerock primarily sells its products under the trademarks Amerock»,
Allison», Ashland» and Bulldog».
IRWIN North America Power Tool Accessories, IRWIN North America Hand Tools, IRWIN Latin
America, IRWIN Europe and Asia PaciÑc, LENOX, and Amerock market their products directly and
through distributors to mass merchants, home centers, department/specialty stores, hardware distributors,
industrial/construction outlets, custom shops, select contract customers and other professional customers.
Home Fashions
The Company's Home Fashions segment is conducted by Levolor/Kirsch and the European Home
Dπecor business. Levolor/Kirsch primarily designs, manufactures or sources, packages and distributes
drapery hardware, custom and stock horizontal and vertical blinds, as well as pleated, cellular and roller
shades in the U.S. retail marketplace. Levolor/Kirsch also produces window treatment components for
custom window treatment fabricators. Home Dπecor primarily designs, manufactures, packages and
distributes drapery hardware and custom window treatments and related components for the European
retail marketplace.
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