First Data 2014 Annual Report Download - page 120

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the first quarter of both 2014 and 2015. Management and the Committee believe that creating a strong culture of ownership will benefit its clients, owner-
associates and shareholders.
Pay at a Competitive Market Position
The Committee ensures that incoming and incumbent executives are paid competitively. In order to successfully attract and retain top performing executives,
the Company annually reviews market data and aims to provide competitive total compensation opportunities. In light of recent hiring, the Company and
Committee have also gained significant insight into current compensation practices among peer companies and have leveraged this information along with
peer group analysis in making pay decisions.
The Company and the Committee periodically review the Company’s executive compensation practices against a peer group of companies. The Company’s
peer group is comprised of direct competitors, frequently identified peer companies to the Company’s direct competitors, and other companies deemed
comparable to the Company in terms of industry, pay practices, revenue and market value. The peer group includes the following 21 companies:
ŸAccenture ŸADP ŸAmerican Express
ŸCapital One Financial ŸComputer Sciences Corp. ŸDiscover Financial
ŸeBay ŸFidelity Nat’l Info Services ŸFifth Third Bancorp
ŸFiserv ŸMasterCard ŸPNC Financial Services
ŸSAIC ŸSLM Corp. ŸState Street Corp.
ŸSunTrust Banks ŸSymantec Corp. ŸTotal System Services
ŸVISA ŸWestern Union ŸYahoo!
Competitive benchmarks for each of the Companys executive officers are created by utilizing available information disclosed in proxy statements of these
companies in combination with generally available market compensation survey information. It is important to note that compensation data from non-peer
group companies is also given significant consideration since the Company also recruits talent from organizations outside the payments industry.

Compensation for the Company’s executive officers is delivered through:
base salary;
annual cash incentives;
equity; and
• perquisites.
Base Salary
Base salaries for executives reflect market competitive levels of pay and factors unique to each executive such as scope of responsibilities, individual skill
set, experience level, time in role, pay relative to internal peers, and base pay in previous roles outside of First Data. Base pay for named executives as of
December 31, 2014 is as follows:


Frank J. Bisignano, Chief Executive Officer $ 1,500,000
Michael K. Neborak, Executive Vice President, Director of Finance 600,000
Cynthia Armine-Klein, Chief Control Officer 500,000
Sanjiv Das, Executive Vice President, Head of International Regions 750,000
Joseph J. Plumeri, Vice Chairman 1,200,000
120