Estee Lauder 2011 Annual Report Download - page 76

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EST{E LAUDER
Estée Lauder was launched in 1946 and is the flagship brand of The Estée Lauder Companies Inc.
Estée Lauder products are sold in more than 150 countries and territories. They are technologically
advanced, high-performance products with a reputation for innovation, sophistication and superior quality.
Estée Lauder has produced some of the most iconic skin care, makeup and fragrance products, including
Advanced Night Repair Synchronized Recovery Complex, Idealist Even Skintone Illuminator, Double Wear
and Pure Color, and has two of the top 10 fragrances in the United States, Beautiful and pleasures.
ARAMIS
Introduced in 1964, Aramis was the first prestige men’s fragrance to be sold in department stores. It is sold
in more than 80 countries and territories worldwide. Aramis pioneered prestige men’s grooming with
its “master plan” that introduced 20 unique products. Today, it remains successful through its strong brand
identity and continues as a symbol of classic masculinity and sophistication.
CLINIQUE
Clinique was founded in 1968 as the first dermatologist-created, prestige cosmetic brand. Sold in more
t
han 150 countries and territories, Clinique’s mission today remains what it was from the beginning:
to provide the highest quality and most effective products to enhance every skin type and concern.
The brand’s customized approach and quality products — all meticulously tested and carefully formulated
with the latest science— have made Clinique one of the leading skin care authorities in the world. Every
treatment and every formula is Allergy Tested, 100% Fragrance Free.
PRESCRIPTIVES
Prescriptives was introduced in 1979 featuring custom color for women. In the third quarter of fiscal 2010,
we closed the global wholesale distribution of the brand. Select Prescriptives makeup and skin care
products remain available for sale at prescriptives.com.
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