Estee Lauder 2011 Annual Report Download - page 50
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concept features special lighting to help consumers get the right skin care and foundation fit, which is one
of the most important elements of the prestige beauty shopping experience.
Additionally, many of our brands revitalized their counter displays, from incorporating interactive
touch-screen tools to creating merchandising towers that showcase their best-selling products. Clinique
improved upon its tremendously successful customizable service counters by adding new “Top 10” towers
to showcase the brand’s most popular, best-selling products. The brand also incorporated digital tools to
enhance its consumers’ High-Touch shopping experience. It became the first cosmetics brand to
48
Clinique Forecast mobile app