Estee Lauder 2011 Annual Report Download - page 11
Download and view the complete annual report
Please find page 11 of the 2011 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21 -
22 -
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
 |
 |
our distribution in the most locally relevant channels within each of our geographies. In Brazil, for instance,
M.A.C expanded its distribution by increasing the number of its freestanding stores.
We enhanced our capabilities within the digital space to take advantage of this
increasingly important
communications area. One of the ways we did this was by leveraging game-changing
technologies, such as
mobile applications and social media platforms, to allow our brands to connect with
consumers in new and
interactive ways. Since the digital universe is fundamentally changing how consumers
research and buy
beauty products, we will continue investing in ways to evolve our digital capabilities.
Another exciting opportunity is the travel retail channel, where in fiscal 2011 we were one of the
fastest-growing beauty companies. As airports continue to become more vibrant shopping destinations,
we are creating innovative new products and services that will help us fully leverage this important
channel. However, we recognize the potential volatility and risks associated with the travel retail
business, which can change in an instant due to events beyond our control, so we will manage our
expectations accordingly.
By staying focused and disciplined, we will
continue moving forward on the path
toward
a very promising future.
The qualities that have been central to The Estée Lauder Companies since our beginning shape who we
are and inspire us to deliver uncompromising quality and unparalleled service to our consumers.
One such strength is our innate creativity. Today, we are focusing on fewer, but more impactful product
9