Estee Lauder 2011 Annual Report Download - page 71
Download and view the complete annual report
Please find page 71 of the 2011 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61 -
62 -
63 -
64 -
65 -
66 -
67 -
68 -
69 -
70 -
71 -
72 -
73 -
74 -
75 -
76 -
77 -
78 -
79 -
80 -
81 -
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
 |
 |
focus on building our traditional areas of strength — creativity, innovation and impeccable product quality—
which distinguish us from the competition and keep us in the lead. We will continue along the course we
have set for our Company, focusing on our biggest opportunities, executing with excellence via a variety of
services and promotional activities and building our capabilities to sustain our momentum. We believe that
we are well positioned to capitalize on the evolving global consumer landscape. We will continue to priori-
tize and leverage the greater demand for skin care treatments, especially anti-aging products, as the median
age of the world’s population continues to rise; the importance of China and the spending power of the
Chinese consumer worldwide, whether at home or while traveling; and the many ways we can take our
High-Touch services to the next level to maximize our direct connection with consumers, particularly in the
digital universe.
The opportunities presented by mobile and social media will also enable us to connect to our global
consumers in new ways. We will continue expanding our e-commerce activities globally and focus on
creating unique and innovative content to drive consumers to our sites and delight them when they get
there. We are energized by the fantastic opportunities presented by emerging markets and will deepen our
A careful analysis of our competition and
the changing landscape shows that there
are three highly contested areas: skin care,
the Chinese consumer and digital.
69