Estee Lauder 2011 Annual Report Download - page 67

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In fiscal 2011, through our Breast Cance
r
Awareness Campaign, our brands,
employees and retail partners raised more
than $6.5 million globally for
The Breast Cancer Research Foundation.
65
LEFT: The new Breast Cancer Awareness Campaign visual, conceived by James Gager and shot by
world-renowned photographer Michael Thompson
our Breast Cancer Awareness Campaign, our brands, employees and retail partners raised more than $6.5
million globally for The Breast Cancer Research Foundation, founded by Evelyn H. Lauder. For the 12th year
in a row, we raised awareness by illuminating landmarks worldwide in bright pink and now have the top
spot in the Guinness Book of World Records for the “Most Landmarks Illuminated for a Cause in 24 Hours.”
This is but one of many initiatives that we continue to make progress on to have a positive impact on the
world for many years to come.