Estee Lauder 2011 Annual Report Download - page 65

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63
LEFT: The Radiant Serum illuminates the complexion on contact, awakening a brilliant new clarity
RIGHT: pureDKNY ad campaign featuring Angela Lindvall for pureDKNY’s new Verbena scent
The Estée Lauder Companies is a family company dedicated to preserving its heritage through our daily
commitment to honor our values. We believe in uncompromising ethics, integrity, fairness, diversity and
trust and we have always, and will continue, to put people first. We strive, through the everyday actions
we take as a company, to live our mission to “bring the best to everyone we touch and be the best
in everything we do,” and we make it a priority to support the individual efforts of our brands and employ-
ees t
hat strive to do the same. We are proud of the many initiatives we have taken together, not only
to become a better corporate citizen, but to become, simply stated, better citizens. In fiscal 2011, through