Electrolux 2010 Annual Report Download - page 65

Electrolux corporate culture
Electrolux corporate culture is imbued with the spirit from the time of
its founder, Axel Wenner-Gren. His success was built on proximity to
customers and the ability to identify new business opportunities
ahead of others. The Electrolux corporate culture in combination with
a strong set of values form the core of the Group’s operations. The
employees’ passion for innovation, their consumer obsession and
motivation to achieve results set Electrolux apart. Values such as
respect, diversity, integrity, ethics, safety and sustainability are at the
core of all employee actions when they interact with customers and
colleagues around the globe.
The Invention Award, which was
bestowed for the first time in 2009,
rewards the development of a new
function or technology in new prod-
ucts. The award is conferred on the
individual or team behind the inven-
tion. The winner in 2009 was the
European team behind a new
environ mentally friendly and energy-
saving technology for tumble-dryers
incorporating a built-in heat pump.
The Electrolux Manufacturing System
(EMS) Global Best Practices Award
recognizes significant and continu-
ous improvement in safety, quality,
cost and delivery. The Rayong plant
in Thailand received the award in
2009 for its project to improve the
production efficiency of tumble-dryer
manufacturing. A successful solution
was introduced that enabled the pro-
duction line and suppliers to handle
the substantial upswings in produc-
tion that occur every six months due
to seasonal factors.
The Brand Award is presented in
recognition of brand achievements
in the Group. The efforts of
Electrolux Australia to reposition the
Electrolux brand from an old-fash-
ioned brand for vacuum cleaners to
a modern brand for appliances
resulted in their selection as the
2010 winner. The campaign, run
entirely in line with the brand man-
ual, conducted a dialog with con-
sumers at all levels and achieved
outstanding results.
The Electrolux Product Award is in
recognition of product develop-
ment in the Group and focuses on
all aspects of the process from
consumer insight to launch. The
winner of the main category in
2009 was the Infinity refrigerator
project in Latin America. The
Electrolux Infinity is the largest
refrigerator in its category in Latin
America. The Infinity is the result of
the development team creating an
entirely new type of refrigerator
based on the kitchen needs of
Latin American homes.
EMS Best Practices Award 2009
Thailand
Invention Award 2009
Europe
Brand Award 2010
Australia
A number of important tools are available within Electrolux to
obtain Electrolux People Vision:
• Leadership development
• Talent Management and succession planning
• OLM, an internal database for vacant positions
• EES, a web-based personnel survey
Read more at www.electrolux.com
Customer Obsession
The demands, wishes and views of our customers guide
our every action, and we are curious to learn more about
their needs. We capture insights and anticipate our cus-
tomers’ future needs with the aim of delivering the best
customer experience.
Drive for Results
We strive for a visible, measurable and balanced benefit in
everything we do. We recognize and reward results that
contribute to the greater good and our overall strategy.
Passion for Innovation
We are constantly looking to renew ourselves through new
opportunities and new ways of going forward with our
customer always at the center. We learn and gain inspira-
tion from each other, are always open to new ideas and
are not afraid of taking risks.
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