Electrolux 2010 Annual Report Download - page 43

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Design awards
Electrolux products received several design
awards during 2010 for combining cutting-edge
design with functionality.

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

Keyhole Hob
The Electrolux Keyhole Hob is based on con-
sumer insight that tells us that Asian cuisine
requires functions that facilitate stir-frying and
deep-frying as well as the ability to cook at a con-
trolled simmer. Gas is perfect for wok cooking
and induction is perfect for soups that need to
simmer. Keyhole Hob represents the best of two
worlds. Consumers like many of the various
aspects of the new design – unique and innova-
tive, easy to clean, simple and elegant. The
cooker was awarded the gold medal at the Sin-
gapore Design Awards 2010 as well as two
awards in China – a Platinum from China’s Most
Successful Design Awards and the Hong Ding,
an annual award by China’s authority on Home
Appliances.
.
En:V Barbecue
The Electrolux En:V Barbecue is the latest addition
to the Electrolux premium outdoor collection. The
sleek and stylish barbecue was designed with
Australia’s increasingly cosmopolitan approach to
outdoor dining in mind. The barbecue was the
winner of the outdoor living category in the 2009
Home Beautiful Product of the Year Awards. A cel-
ebration of design, the annual Home Beautiful
awards recognize and reward innovative,
cutting-edge products across a range
of categories, including home appli-
ances, outdoor living, furni-
ture and textiles. The bar-
becue was heralded for its
relevance to the Australian out-
door lifestyle.
Peter Alwin is the winner of the
Electrolux Design Lab 2010 com-
petition with The Snail, a portable
heating and cooking device
based on magnetic induction
processes.
It is small enough to hold in the
palm of your hand, and can be
attached directly onto a pot, a
pan, a mug, etc., to heat the con-
tents. This enables cooking
almost anywhere.
39