Electrolux 2010 Annual Report Download - page 19
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In November 2010, an extensive launch of new,
innovative appliances in Germany and Austria
was initiated to strengthen and differentiate
the AEG brand. The Neue Kollektion product
range represents a more human brand and
stronger design that utilizes only steel and
glass. New intuitive controls make the
products easier to use.
Perfect in form
and function
15