Electrolux 2010 Annual Report Download - page 61

Product excellence
Electrolux makes it easier for consumers to save
energy and water. By employing the best available
technology, the Group is meeting the needs of a
growing urban middle class and future generations.
Objectives
• Improve environmental performance of appliances and set long-
term product targets for energy, water and chemical use.
Performance
• Electrolux established a methodology for setting and verifying
long-term and short-term targets across product ranges in main
markets.
• Sales of the Group’s green ranges, the most energy- and water-
efficient appliances, accounted for 22% of sold units.
• Sustainable innovation is among the top four priorities in the
Group’s R&D program.
Engaged in society
Electrolux engages with stakeholders across its value chain, from
suppliers to customers, consumers and business partners as
well as NGOs. This collaboration leads to innovative solutions to
complex challenges such as championing efficient appliances and
promoting sustainable consumption.
Objectives
• Shape future markets through sustainable products and active
communication to raise awareness.
• Create partnerships and engage with stakeholders.
• Build trust through dialog, transparency and openness.
Performance
• Engaged suppliers in the Group’s energy-efficiency objectives,
as part of the value chain approach.
• Participation in Stockholm’s Royal Seaport urban development
project is one example of the Group’s partnership approach.
Electrolux is contributing with a cutting-edge application of
smart-grid technology in household appliances.
• Raised public awareness of the growing volume of plastic waste
in the world’s oceans and how it can be used.
End of life +4% (energy recovery)
Over 80% of a large appliance such as a wash-
ing machine can be recycled, recovering
energy and saving resources.
Materials 22% carbon impact
The Energy Efficiency Partnership Pro-
gram piloted in China, helps show
how suppliers can cut energy use.
The carbon impact of materials
equates to approximately 0.3 tons
for every product.
Manufacturing 2% carbon
impact
The 2012 28% energy-reduction
goal is on target. The Group emitted
approximately 173,000 fewer tons of
carbon since 2005.
Transportation less than
1% carbon impact
A 2014 15% carbon-reduction target for
transport emissions has been defined,
using 2010 as the baseline.
The product life-cycle approach guides the
Group in reducing its carbon footprint by
indicating the carbon dioxide impact of
raw-material extraction, manufactur-
ing, transportation, use and end-of-
life treatment.
Source: Öko Institute.V.‘s LCA of a washing
machine, 2004.
UN Global Compact
Electrolux supports the UN Global Compact princi-
ples on human rights, labor, environment and anti-
corruption. The Electrolux Code of Ethics, Work-
place Code of Conduct, Policy on Bribery and
corruption and Environmental Policy align with these
principles.
Products in use 76% carbon impact
Through its consumption of energy, a wash-
ing machine in operation emits about 1 ton of
carbon dioxide in a typical 10-year life span.
Product-efficiency targets will be defined in
2011 to reduce this further.
40
30
20
10
0
%
Share of units sold
Share of gross profit
Global Green Range
Consumer products with
the best environmental
performance accounted
for 22% of total sold
units and 35% of gross
profit.
+4%
22%
76%
1%
Cutting carbon
where it counts
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UP
2%