Electrolux 2010 Annual Report Download - page 59
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4… and a global service network ...
Products sold to professional users are subject to extreme wear and
tear, and inoperative appliances cost our customers money. Electrolux has
developed a global service network in more than 100 countries, which con-
stitutes an important competitive advantage.
… has generated a record-high operating margin.
Streamlining, increasing efficiency and investments in marketing and product
development have increased the operating margin from 6.9% in 2004 to
11.6% in 2010. The next step is to focus on profitable growth through sales
to new markets and new customer groups.
Green solutions …
Sustainability is an important driving force for
development in professional kitchens and
laundries. Electrolux has designed innovative
product solutions that reduce the consump-
tion of resources and result in lower wear.
The most energy-efficient products are sold
under the Green Spirit denomination.
… and innovations provide mutual benefit.
Innovations in Professional Products have
facilitated the development of new products
for Consumer Durables. A strong global pre-
mium brand in Consumer Durables promotes
the sales of products bearing the same brand
in Professional Products. In addition, both
benefit from strong consumer trends, includ-
ing the need for more efficient products, the
growing level of interest in preparing food and
the increasing desire for open-plan kitchens.
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