Electrolux 2010 Annual Report Download - page 62
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 |
 |
Sustainable products
get a boost
When plastic gets trashed rather than treasured, it contributes
to the shortage of recycled material. Vac from the Sea, an
awareness-raising campaign to highlight the problem of plastic
waste in the oceans, helped spark public debate about an issue
relevant to Electrolux. The Floor Care Green Range currently
contains up to 70% post-consumer recycled material; the lack
of certain types of high-grade recycled plastic is a barrier to
increasing the share in more products.
The long-term objectives of Vac from the Sea are three-fold:
to trigger widespread attention on a shared societal challenge,
to stimulate greater supply of recycled material in the market
and to boost sales of green products. The outcome has
exceeded expectations within all three of these aims. In fact, net
sales of Floor Care Green Range products doubled during 2010.
Sales of Floor Care Green
Range products 2008–2010
Sales of Floor Care’s Green Range have
increased from 1% to 2% of the total net
sales of vacuum cleaners. The volume of
recycled material used for the Floor
Care’s Green Range has increased over
190% in a three-year period.
The Electrolux Floor Care Green Range
will be launched on every continent
during 2011. The range contains high-
grade plastics recycled from such
sources as carparts.
2
1,5
1
0
%
2008 2009 2010
0,5
200
150
100
50
0
Tons
2008 2009 2010
Volume of recycled material
used in Green Range products
58
In Vac from the Sea, Electrolux is raising awareness about plastic waste in the ocean – plastic that
could instead be re-used for more sustainable products. Through innovative product design and
information campaigns, Electrolux is triggering engagement in an emerging environmental issue
across the value chain, from suppliers to consumers.
From trash to treasure
annual report 2010 | part 1 | sustainability