Electrolux 2010 Annual Report Download - page 64

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Working at Electrolux
Electrolux aims to recruit, develop and retain the best talent for the long term. Our People Vision sets
the direction: to create an innovative culture with diverse, outstanding employees who drive change
and go beyond what is required to deliver on Group strategy and performance objectives.
Each year, the Electrolux Brand
Award is conferred on the team that
has achieved the greatest success
in terms of increasing brand aware-
ness for and building of the
Electrolux brand. The winners in
2008 were the team behind the
broad launch of premium-segment
appliances in North America.
Highly-effective marketing of inno-
vative products with exquisite
design yielded a substantial
increase in brand awareness for the
Electrolux brand among North
American consumers.
Product Award 2009
Brazil
annual report 2010 | part 1 | employees
Employees by geographical area (GRI LA1)
Electrolux has more than 50,000 employees. Wherever
Electrolux operates in the world, the company applies
the same high standards and principles of conduct.
Europe,
45%
North America,
19%
Latin America,
28%
Asia/Pacific,
8%
Rest of the world,
0.2%
Gender distribution
Male,
65%
Female,
35%
Whether you are a team of 20 or two, Electrolux wants to reward great ideas. It could be for develop-
ing a new product, streamlining a complex process or achieving great results in promoting Electrolux
brands.
Brand Award 2008
North America
“Let us have the courage to make new discoveries and promote them
through our actions. And let our old way of thinking be replaced by a
new way, a way that leads to even greater performance and fantastic
new advancements.” Axel Wenner-Gren, founder of Electrolux.
A culture of innovation and employees with diverse backgrounds
creates the prerequisites for developing innovative products, discov-
ering new work methods, solving problems and performing beyond
expectations. Just as in the time of Axel Wenner-Gren, the Electrolux
of today has a number of awards to recognize outstanding employee
performance. These contribute to the company maintaining its lead-
ing position in the industry. Read more about some of the awards
and the winning ideas and teams behind them at the bottom of this
spread.
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