Electrolux 2010 Annual Report Download - page 5
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2010 – a summary of a record year
Sales increased by 1.5% in comparable currencies.
Strong growth in Latin America and Asia/Pacific
offset lower sales volumes in Europe and North
America.
In 2010, Electrolux reached the margin target of 6%
for a full year for the first time.
Improvements in product mix and cost savings off-
set higher costs for raw materials and downward
pressure on prices.
All business areas outperformed previous year’s
operating income.
Strong improvements in operating income for the
operations in Asia/Pacific and for Professional
Products.
Solid cash flow generated by operating income.
Campaign Green Range
All product development at Electrolux is based on comprehen-
sive insight into the sophisticated needs of consumers. Across
the globe, interest is growing in products that are sustainably
manufactured, use less energy and water, and can be recycled.
As a leading brand of energy- and water-efficient products, both
for consumers and professional users, Electrolux can capitalize
on this trend.
With its Vac from the Sea campaign, Electrolux has raised peo-
ple’s awareness of the impact of plastic waste in the world’s
oceans at that same time as there is a shortage of recycled
plastic. The campaign, which is linked to the strategy surround-
ing the marketing of the Electrolux Green Range of vacuum
cleaners, has strengthened the Group’s leading position in sus-
tainability.
Five concept vacuum clean-
ers made of plastic found in
the world’s oceans are a part
of the marketing strategy for
Electrolux Green Range of
vacuum cleaners.
INNOVATION
BRAND
OPERATIONAL EXCELLENCE
GROWTH
1