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6
Functional Materials principal businesses each serve one or more key market segments, as noted below:
Business Market Segment Technologies
Dow Consumer and
Industrial Solutions
Consumer and home care, healthcare and
medical, industrial materials
Technologies that enable personal care
companies to differentiate the performance of
their hair care, sun care and skin care products
often with improved sustainability profiles.
Specialty, niche products for use in coatings,
metal working fluids and automotive
applications.
Dow Microbial
Control
Energy (oil and gas), industrial and consumer
goods, water and water processing
Comprehensive microbial control technology to
predict, diagnose and sustainably solve the
planet's most difficult microbial challenges.
Dow Wolff
Cellulosics
Energy (oil and gas); pharmaceutical, food and
nutrition; industrial materials
Celluosic and other technologies used to help
bring new classes of medicines to market and
enable foods that are healthier (gluten-free,
reduced oil/fat content). Materials used in
coatings, oil and gas drilling and many other
industrial applications.
Competition
Electronic and Functional Materials experiences competition in each business within the segment. The competitors include
many large, multinational chemical firms based in Europe, Asia Pacific and the United States, as well as a number of
regional and local competitors. The segment's products have unique performance characteristics that are required by
customers who demand a high-level of customer service and technical expertise from the Company's sales force and
scientists; therefore, Dow is well positioned to withstand competitive threats. Key competitors for this segment include the
following: Ashland, BASF, JSR Micro, Lonza and Shin-Etsu Chemical.
Joint Ventures
Electronic and Functional Materials includes a portion of the Company's share of the results of Dow Corning Corporation,
a joint venture that manufactures silicone and silicone products, which is owned 50 percent by the Company.
COATINGS AND INFRASTRUCTURE SOLUTIONS
Coatings and Infrastructure Solutions is comprised of an industry-leading portfolio of businesses utilizing advanced technology
to deliver products ranging from low volatile organic compound ("VOC") coatings to building insulations and adhesives to
next-generation solar and water technologies. With unmatched research and development ("R&D") capabilities, a broad range
of chemistries, extensive geographic reach and strong channels to market, this segment is well positioned to capitalize on
market trends. The segment has broad geographic reach with sales in nearly 140 countries and R&D and manufacturing
facilities located in key geographic areas.
Details on Coatings and Infrastructure Solutions' 2012 sales, by business and geographic area, are as follows:
Dow Building and Construction
The Dow Building and Construction business is comprised of three global businesses - Dow Building Solutions, Dow
Construction Chemicals and Dow Solar Solutions - that offer extensive lines of industry-leading insulation, housewrap,
sealant and adhesive products and systems, as well as construction chemical solutions and building-integrated