Dow Chemical 2012 Annual Report Download - page 12
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The Dow Chemical Company
10
Our diverse, integrated and global portfolio of businesses is built to capture
value on multiple fronts and deliver superior performance over the long term.
We continuously optimize our portfolio to align to end-markets where global
growth opportunities are clear and where Dow’s differentiated technology is
rewarded. Our vast and expanding geographic reach allows us to capture new
growth in emerging geographies, while our integration advantage
drives synergies across our operating segments.
Ptfoo Magem
Building Strong Businesses
By taking active steps to optimize our portfolio and
respond to changing market needs, we are better
able to serve our customers and maximize value
across all assets. Our renewed capital allocation
strategy carefully considers what each business
needs to sustain competitive advantage and meet
earnings targets. We continue to take a disciplined
approach to portfolio management – investing in
areas where we see long-term growth, and reducing
structural costs and shutting down non-competitive
assets where needed.
In our Performance Plastics segment, investments
to drive innovation and improve our cost position
are contributing to margins that are consistently
exceeding 20 percent. After shedding nearly $6 billion
in commodity businesses over the past few years, we
upgraded our portfolio to focus on higher-growth,
higher-value sectors – such as Dow Performance
Packaging – where our innovative technologies and
high-performance resins, films and adhesives are
helping to improve food preservation and food safety,
enhance consumer convenience and appeal, and
reduce packaging’s environmental impact.
The global scale and location of our crackers provide
Performance Plastics with an outstanding cost-advantaged
position through feedstock advantage and integration
benefits. For example, in 2012, Dow Elastomers announced
plans to build a new production plant for our high-margin
NORDEL™ IP Hydrocarbon Rubber on the U.S. Gulf Coast.
The new, world-scale facility will position Dow to meet
increasing global demand for ethylene propylene diene
monomer (EPDM) through next-generation technology
that produces a broader oering at a cost-advantaged
position. Taken on the whole, these innovations reinforce
the Company’s commitment to invest in specialty products
that bring performance advantages to the marketplace.