Dow Chemical 2012 Annual Report Download - page 18
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Through meaningful, science-based innovation and strong collaboration, Dow
is delivering the value that our customers want and the world needs. In 2012, we
responded to new market realities by prioritizing our innovation pipeline – focusing
on fast-growing, high-margin sectors where our differentiated technologies are
winning and where margin opportunities are well within our grasp.
O Inn Stregy
Building the Foundation for Smart Growth
Over the past several years, Dow has successfully
rebalanced our robust innovation pipeline, reducing
exploration programs and reprioritizing resources to
focus on near-term commercialization opportunities.
Our long-term growth and strategies remain sound.
We continue to focus on ensuring:
• World-class value from productivity in Research &
Development (R&D): Scale, integration and global reach
all help to rapidly bring our innovations to the marketplace.
For example, Dow’s investment in high-throughput
research capabilities helps to improve productivity
by shortening time spent in early exploration stages,
while our vast, integrated portfolio allows us to transfer
innovative chemistries and processes across multiple
businesses and industries.
16
412
• Strong customer orientation: We work closely with
stakeholders across the value chain to bring solutions
to market that address industry challenges. In 2012,
Dow began a long-term alliance with Bend Research Inc.,
a leading drug formulation and manufacturing company,
to develop drug-solubility solutions and new polymers for
poorly soluble oral drugs.