Dow Chemical 2010 Annual Report Download - page 22

The Dow Chemical Company
20
Driving Growth in Emerging Geographies
Because of Dow’s transformed portfolio of value-added
technology businesses and our broad geographic reach, our
sales from emerging geographies again increased in 2010.
For the year, emerging geographies generated 34 percent
of total sales. In fact, sales in these areas surpassed $16 billion
in 2010, setting an all-time record for the Company.
To accelerate our ongoing transformation, Dow is building
its presence in high-growth, high-potential geographies such
as Greater China, Southeast Asia, Latin America, Eastern Europe,
the Middle East and Africa. We are increasing investment in our
advanced innovation capability, world-class local talent and
differentiated product portfolios to support our customers’
businesses – and the demands of new middle-class consumers.
Our investments in 2010 included:
•฀฀The฀start-up฀of฀a฀specialty฀polyethylene฀plant฀in฀Thailand,฀
capturing our share of growth in the region.
•฀฀Construction฀of฀a฀Dow฀Electronic฀Materials฀plant฀in฀eastern฀
China to meet material demands of the Chinese photovoltaic
and electronics industry.
•฀฀Construction฀of฀a฀new฀manufacturing฀facility฀in฀southern฀Vietnam
for the production of polymers used in the paint, coatings,
construction, packaging, home and personal care industries.
•฀฀The฀addition฀of฀a฀new฀Dow฀Seoul฀Technology฀Center฀in฀Korea฀
focused on technological advancements in flat panel display
technologies, semiconductor devices and related applications.
•฀฀The฀inauguration฀of฀a฀new฀OLED฀Electronic฀Materials฀facility฀
in Korea. During the last 10 years, Dow has invested more
than $300 million in the Korean electronic materials industry
to support new business development, manufacturing, and
research and development.
THE RIGHT GEOGRAPHIC PRESENCE
Today, Dow is poised to succeed as one of the most global corporations in the world.
Our geographic reach, in developed and developing markets alike, allows us to capture
new opportunities and strengthen our ability to achieve sustainable growth. Today we
are accelerating our growth by bringing our innovations to emerging economies –
regions where fast population growth and a growing middle class are resulting in
new demand for our products and double-digit growth for the Company in 2010.
28%
2008 Pro Forma Sales 2010 Sales
32%
Projected 2012
35%
2010 Sales by Geography
North America
Europe, Middle East
and Africa
Asia Pacific
Latin America
36%
34%
18%
12%
Emerging Geographies
Developed Geographies