Dow Chemical 2010 Annual Report Download - page 12
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The Right Formula for Growth
Our goal in 2010 was to execute for today and build for tomorrow. Even in
an environment of economic uncertainty, Dow’s earnings growth was clearly
evident as we continued to reduce our cost structure, deliver on our synergy
targets, strengthen our balance sheet and make significant progress in
transforming our portfolio.
Underpinning our transformation are four pillars:
u With the right business portfolio, we are creating value for our customers through
our higher-growth, higher-margin, market-focused businesses, many of which are leaders
in their industries.
u With the right geographic presence, we are creating opportunities in new places
with new customers by expanding our reach in emerging markets.
u Through the right growth pipeline, we are creating new products for new markets
by aligning our substantial research and development investments to address critical
global issues.
u With the right people, we are creating passionate leaders at every level and in every
part of our business – leaders who execute by understanding and anticipating economic
realities, making smart choices, leading change and inspiring teamwork by example.
Using the same financial discipline, creative vision and sense of purpose that have always set
Dow apart, our people – the 119th element – are transforming Dow into a more innovative,
market-driven and technology-rich company, while also helping to transform our world.
10 The Dow Chemical Company