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15
2010 Annual Report
Technology-driven businesses providing
tailored solutions for civil engineering,
appliances and furniture, oil and gas,
automotive, wind energy, and wire
and cable
STRENGTHS & STRATEGY
•฀฀Leading฀industry฀positions฀in฀automotive฀
glass and structural bonding, formulated
epoxy and polyurethane systems,
polyolefin elastomers, plastic additives,
specialty resins and films
฀฀Expertise฀in฀material฀science,฀polymer
processing and formulation technologies
•฀฀Rich฀product฀pipeline฀fueled฀by฀
market trends in solar and wind
energy, growing infrastructure and
transportation needs, energy efficiency
and enhanced sustainability
•฀Global฀manufacturing฀presence฀and฀
deep integration advantage
2010 HIGHLIGHTS
•฀฀Achieved฀double-digit฀volume฀growth฀in฀
Dow Formulated Systems fueled by wind
energy and energy efficiency
•฀฀Dow฀Oil฀&฀Gas฀announced฀comprehensive
offering in carbon dioxide management
•฀฀Launched฀lead-฀and฀phthalate-free฀Dow฀
ECOLIBRIUM™ Bio-Based Plasticizers for
wire and cable applications
•฀฀Increased฀elastomer฀capacity฀through฀
breakthrough technology; constructing
a new specialty elastomers plant
in Thailand
Plastics and Hydrocarbons
World’s largest supplier of essential
plastics materials, solutions and
technologies; leading global producer
of polyethylene and ethylene
STRENGTHS & STRATEGY
฀฀Unparalleled฀economies฀of฀scale;฀channels฀to฀
market in almost 100 countries
•฀฀Highly฀productive฀and฀scalable฀operations;฀
strong back-integration
•฀฀Brand฀leadership,฀differentiated฀product฀
lines and strong downstream franchises
2010 HIGHLIGHTS
•฀฀Joint฀venture฀started฀up฀new฀Solution฀Linear
Low Density Polyethylene II train in Thailand
•฀฀Translated฀ability฀to฀crack฀light฀feedslates฀
into higher margins and profitability
•฀฀Announced฀plans฀to฀expand฀ethane฀
cracking capability on U.S. Gulf Coast
and review joint venture options for natural
gas liquids fractionation
Performance Systems Performance Products
Product-centric businesses offering superior
product performance at competitive cost
STRENGTHS & STRATEGY
•฀฀Worlds฀largest฀producer฀of฀propylene฀
oxide, polyether polyols and epoxy resins
•฀฀Novel฀building฀blocks฀help฀fuel฀
downstream growth
•฀฀Broad฀product฀mix฀for฀diverse฀
applications in gas treatment,
detergents, herbicide formulations,
personal care products, heating and
cooling, food and beverage processing,
fuel additives, paints and coatings, and
pharmaceuticals
•฀฀Global฀leadership฀in฀heat฀transfer฀fluids
•฀฀Back-integration฀into฀feedstocks฀
supports a low-cost manufacturing
base and reliable product supply
•฀฀Global฀manufacturing฀presence฀serves฀
customers’ needs efficiently
2010 HIGHLIGHTS
•฀฀Returned฀to฀pre-recession฀margins
•฀฀Announced฀plans฀to฀build฀a฀new฀
propylene glycol plant in Map Ta Phut,
Thailand, to expand Dows presence
in Asia Pacific
•฀฀Received฀2010฀Presidential฀Green฀
Chemistry Challenge Award for
HPPO technology
•฀฀Market฀leader฀in฀Concentrating฀Solar฀
Power, supplying record volumes of
DOWTHERM™ A heat transfer fluid
in 2010
Chemicals and Energy
Largest producer of chlorine, caustic
soda, purified ethylene oxide and
chlorinated organics; one of the worlds
largest industrial power producers
STRENGTHS & STRATEGY
•฀฀Highly฀integrated฀operations฀with฀all฀of฀the฀
chlorine and 90 percent of ethylene oxide
produced by Dow used internally
•฀฀Highly฀advantaged฀power฀and฀
steam operations
•฀฀By-product฀recovery฀and฀re-use฀reduces฀
raw material costs, and provides more
sustainable manufacturing
•฀฀Forging฀partnerships฀to฀bolster฀our฀
integration strength and build on
our equity-light model for low-cost,
low-capital growth
2010 HIGHLIGHTS
•฀Finalized฀joint฀venture฀with฀Mitsui฀to฀
construct a new membrane chlor-alkali
facility in Freeport, Texas
•฀Right-sized฀asset฀footprint฀with฀closure
of non-strategic assets