Dow Chemical 2010 Annual Report Download - page 20

Tomorrow’s Growth Drivers – Four Key Megatrends
Our R&D investments are strategically aligned with four key megatrends:
Health and Nutrition, Transportation and Infrastructure, Consumerism, and Energy.
These megatrends represent $350 billion in addressable market opportunities with
above-average growth rates of up to three times global GDP. By aligning our R&D
investments to these very real growth drivers, we are delivering practical solutions
for clean water, affordable energy and increased food resources, while creating
new earnings streams for Dow.
Health and Nutrition Transportation and Infrastructure
Market Drivers •฀Emerging฀economies
•฀Higher฀living฀standards
•฀Aging฀populations
•฀Urbanization
•฀Aging฀infrastructure
•฀Global฀integration
•฀Emerging฀economies
•฀Customization,฀convenience
•฀Wealthier฀consumers
•฀฀Challenges฀of฀energy฀demand,฀
Opportunity Areas •฀Agriculture
•฀Functional฀foods
•฀Health฀care
•฀Construction฀and฀transportation
•฀Coatings
•฀Water
•฀Electronics฀and฀communications
•฀Home฀and฀personal฀care
•฀Furnishings
•฀Energy฀production฀and฀efficiency
•฀Energy฀storage
Key Dow Capabilities •฀Biotechnology
•฀Chemistry
•฀Material฀sciences
•฀Building฀materials
•฀Advanced฀materials฀science
•฀Filter฀membrane฀elements
•฀High฀throughput฀formulations฀capability
•฀Optical฀materials
•฀Polymer฀performance฀modeling
•฀Rapid฀formulation฀development
•฀Alternative฀energy฀and฀feedstocks
•฀Building฀integrated฀photovoltaics
•฀Lithium฀ion฀batteries
Dow Addressable Market >$70 billion >$75 billion
Recent Innovations u Leading seed traits in development:
Proprietary Dow Herbicide Tolerant Trait
Technology and SmartStax™ Refuge
Advanced™, a blended product
of 95 percent
SmartStax™ and
5 percent non-insect-traited seed,
deliver growth opportunities in key
row crops.
u Healthier oils: In 2010, zero trans
fat Omega-9 oils were introduced in
microwave popcorn, resulting in
60 percent less saturated fat and
nearly 40 percent fewer calories
than other microwave popcorns.
u Pharma solutions: METHOCEL™
Direct Compression (DC) Premium
Grade Hypromellose Polymers deliver
cost effective, performance-enhancing
drug processing and delivery solutions.
u Solutions for cleaner air: AERIFY™ diesel
particulate filters will deliver lower emissions and
reduce impact on fuel economy. Launch: 2012
u Solutions for improved coatings: Our
next-generation hiding coatings technology
significantly reduces manufacturers’ dependence
on titanium dioxide while also addressing
performance, reducing VOCs and providing
better economics.
u Solutions for cleaner water: Dow’s
membrane technologies are positioned
to reduce the cost of desalination and
reuse 35 percent by 2015.
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The Dow Chemical Company
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