DHL 2008 Annual Report Download - page 61
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Deutsche Post World Net Annual Report 2008
Group Management Report
Divisions
Limited advertising expenditure
Performance in the Dialogue Marketing Business Unit was shaped in by
the trend amongst companies in Germany to restrict advertising expenditures. Tradi-
tional mail-order companies came under especially intense pressure as a consequence
of the economic situation. is evidenced itself in declining volumes for addressed
and unaddressed advertising mail in the fourth quarter. For this reason, revenue for
full-year ( , million) did not quite reach the high level of the previous year
( , mi l lion).
Dialogue Marketing: volumes
mail items (millions)
2007 2008 + / – % Q 4 2007 Q 4 2008 + / – %
Addressed advertising mail 6,782 6,912 1.9 1,948 1,947 – 0.1
Unaddressed advertising mail 4,650 4,940 6.2 1,363 1,343 – 1.5
Total 11,432 11,852 3.7 3,311 3,290 – 0.6
Stable revenue for Press Services
Revenue in the Press Services Business Unit increased slightly over the prior-
year period, from million to million. Although quantities edged down, both
item weights and average prices increased.
E-commerce drives increase in parcels
e Parcel Germany Business Unit pushed up revenue by . year-on-year,
from , million to , million. e fourth quarter was particularly strong.
e growing signi cance of e-commerce is re ected in increased sales volumes on the
part of our business and private customers. However, our customers with traditional
mail-order businesses are su ering from the economic trend in Germany – their sales
volumes are dropping.
Parcel Germany: sales
items (millions)
2007 2008 + / – % Q 4 2007 Q 4 2008 + / – %
Business customer parcels 646 661 2.3 179 189 5.6
Private customer parcels 107 112 4.7 35 37 5.7
Total 753 773 2.7 214 226 5.6
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