DHL 2008 Annual Report Download - page 38

Deutsche Post World Net Annual Report 2008
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Every ONE counts  is was the motto of our second Group-wide employee survey , which
aims to measure and support employee commitment. It also shows management
how familiar employees are with key strategic issues and how strongly they identify
with them.  is helps us increase transparency – a central focus of our corporate
and leadership culture.
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Creating added value for investors Our Roadmap to Value capital markets pro-
gramme is aimed at making us not only the  rst choice for customers and employees
but also for investors wishing to engage in the logistics industry.  e programme
made notable progress in the year under review, which we report in the Capital Market
section. However, since the economic climate continued to deteriorate over the
course of the year, we expanded the Roadmap to Value to include a far-reaching
cost reduction programme. Between  and  the Group plans to lower its
indirect costs by   billion.
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Sustainable action  e logistics industry is one of the key bene ciaries of the strong
growth in global trade experienced in recent years. However, increased goods trans-
port leads to higher 
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emissions, which according to climate researchers are a
prime cause of global warming. As the largest company in our industry, we take our
environmental responsibility seriously. We have developed GoGreen as a Group-
wide programme aimed at systematically reaching the Group’s climate protection target.
Future core competencies of our business
We deliver the mail in Germany and are the global market leader in logistics. In
the future, we intend to build on these two pillars of our business. We want to main-
tain our position as Die Post für Deutschland (the postal service for Germany) whilst
making optimum use of the global strength of our logistics business.
 e Deutsche Post brand stands for a company that sets global standards in
quality, technology and e ciency and has already proven itself able to very success-
fully meet the challenges inherent in this mature market.  e mail business therefore
represents the foundation upon which our international expansion rests. Our goal is
to continue operating highly pro tably in the  Division and to enhance our range
of services by adding communications products.
 e  brand stands for a comprehensive product portfolio and worldwide
logis tics presence. Our ,    and   
 divisions operate in attractive market segments, and we see no need for signi cant
portfolio adjustments. Our goal is to continue taking advantage of excellent growth
oppor tunities in the logistics industry.  ere is undoubtedly room for improving our
capacity in this sector. For this reason, we plan to more closely integrate our joint capa-
bilities to allow us to o er our customers services and solutions that are customised to
 t their needs precisely.
Employees, page 76
Capital Market, page 39
Sustainability, page 77
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