DHL 2003 Annual Report Download - page 60
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Please find page 60 of the 2003 DHL annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Global cross-border mail market in 2002
14% U.S. Postal Service
14% Deutsche Post World Net
37% Other postal companies
8% Others1)
10% Royal Mail (formerly Consignia)
6% TPG
4% Spring
7% La Poste
Market volume: €11 billion
1) Mercury 1%, UK Consolidators 2%, US Consolidators 2%, Others 3%
Source: UPU Statistics 2002 and company estimates
56
Slight growth in German mail market
The MAIL Corporate Division’s markets are dependent on economic developments to
varying degrees.
For example, the national mail communication market rose slightly by 0.2%
to more than 9.8 billion letters, despite the difficult economic situation in Germany.
The market volume fell to €7.5 billion (previous year: €7.8 billion) due to price cuts
ordered by the regulator as of January 1, 2003.
Similarly, letters over 100g were opened up to competition at the beginning of
2003. With a volume market share of 93.7% (previous year: 94.4%), we were none-
theless able to hold our own on the national mail communication market. However,
our competitors also benefited from this market growth and achieved increases mainly
via so-called higher-value regional letters in the local post market, as shown in the
table below.
As in the past, the replacement of physical letters by electronic communication
media – fax, telephone, e-mail, and text and picture messaging – remained moderate.
The German advertising market grew by 1.2% to €44.8 billion (previous year:*
€44.3 billion) in 2003. Our relevant market sector, i.e. direct marketing in the narrower
sense, covers all expenditures necessary for direct marketing media – advertising mail-
ings, telephone and e-mail – along the value chain.This sector grew by 1.6% to reach
a volume of €19.8 billion (previous year:* €19.5 billion), giving us a market share here
of 12.2% (previous year:* 12.1%).
* The underlying data pool was extended in the year under review. We have adjusted the previous year's figures
to make the data comparable. For further details, see our “Direktmarketing Deutschland 2003” study
in % 2002 2003
Deutsche Post 94.4 93.7
Regional competition (local post) 5.0 5.6
National competition 0.6 0.7
Source: company estimates
Market share (volume) in mail communication in Germany