Crucial 2011 Annual Report Download - page 83

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Segment Information
In the second quarter of 2011, we reorganized our business to better align with the markets we serve. All prior period amounts have been
retrospectively adjusted to reflect this reorganization. Factors used to identify our segments include, among others, products, technologies and
customers. Segment information reported herein is consistent with how it is reviewed and evaluated by our chief operating decision
makers. After our reorganization, we have the following four reportable segments:
DRAM Solutions Group ("DSG"): Includes DRAM products sold to the PC, consumer electronics, networking and server markets.
NAND Solutions Group ("NSG"): Includes high-volume NAND Flash products sold into data storage, personal music players, and the
high-density computing markets, as well as NAND Flash products sold to Intel through our consolidated IM Flash joint ventures.
Wireless Solutions Group ("WSG"): Includes DRAM, NAND Flash and NOR Flash products, including multi-chip packages, sold to
the mobile device market.
Embedded Solutions Group ("ESG"): Includes DRAM, NAND Flash and NOR Flash products sold into automotive and industrial
applications, as well as NOR and NAND flash sold to consumer electronics, networking, PC and server markets.
Our other operations do not meet the quantitative thresholds of a reportable segment and are reported under All Other. All Other includes our
CMOS image sensor, LED, microdisplay and solar operations.
For 2011, certain operating expenses directly associated with the activities of a specific reportable segment are charged to that
segment. Other indirect operating expenses (income) are generally allocated to the reportable segments based on their respective percentage of
total net sales, cost of goods sold or forecast wafer production. Prior to 2011, operating expenses were allocated to the reportable segments based
on their respective percentage of total cost of goods sold, as certain historical forecast data was not available.
We do not identify or report internally our assets or capital expenditures by segment, nor do we allocate gains and losses from equity method
investments, interest, other non-operating income or expense items or taxes to operating segments. There are no differences in the accounting
policies for segment reporting and our consolidated results of operations.
80
2011
2010
2009
Net sales:
DSG
$
3,203
$
4,638
$
2,100
NSG
2,196
2,113
1,747
WSG
1,959
778
247
ESG
1,002
521
178
All Other
428
432
531
$
8,788
$
8,482
$
4,803
Operating income (loss):
DSG
$
290
$
1,269
$
(902
)
NSG
269
240
(573
)
WSG
20
(23
)
(63
)
ESG
237
152
37
All Other
(61
)
(49
)
(175
)
$
755
$
1,589
$
(1,676
)