Crucial 2011 Annual Report Download - page 5

Specialty DRAM products : We also offer DRAM memory products including DDR and DDR2 Mobile LPDRAM, DDR, SDRAM,
RLDRAM and PSRAM in densities ranging from 64 Mb to 2 Gb. LPDRAM products are used primarily in laptop computers, tablets, and other
consumer devices that require low power consumption. Our other specialty DRAM products are used primarily in networking devices, servers,
consumer electronics, communications equipment and computer peripherals as well as computer memory upgrades. Aggregate sales of LPDRAM
and our other DRAM products were 10%, 14% and 21% of our total net sales in 2011, 2010 and 2009, respectively.
NAND Flash Memory ("NAND")
NAND products are electrically re-writeable, non-volatile semiconductor memory devices that retain content when power is turned off.
NAND sales were 36%, 28% and 39% of our total net sales in 2011, 2010 and 2009, respectively. NAND products are sold by the NSG, WSG and
ESG segments. NAND is ideal for mass-storage devices due to its fast erase and write times, high density, and low cost per bit relative to other
solid-state memory. Removable storage devices, such as USB and Flash memory cards, are used with applications such as personal computers,
digital still cameras, MP3/4 players and mobile phones. Embedded NAND-based storage devices are utilized in mobile phones, MP3/4 players,
computers, solid-state drives ("SSDs"), tablets and other personal and consumer applications. The market for NAND products has grown rapidly
and we expect it to continue to grow due to demand for these and other removable and embedded storage devices.
Our NAND products feature a small cell structure that enables higher densities for demanding applications. We offer Single-Level Cell
("SLC") NAND products and Multi-Level Cell ("MLC") NAND products, which have two or more times the bit density of SLC NAND products.
In 2011, we offered SLC NAND products in 1 Gb, 2 Gb, 4 Gb and 8 Gb densities. In addition, we offered 8 Gb, 16 Gb, 32 Gb and 64 Gb 2-bit-
per-cell MLC NAND products and 32 Gb and 64 Gb 3-bit-per-cell MLC NAND products. We offer high-speed NAND products that are
compatible with advanced interfaces. We offer NAND Flash in multichip packages ("MCPs") that incorporate NAND Flash with other memory
products to create a single package that simplifies design while improving performance and functionality.
We offer next-generation RealSSD™ solid-state drives for enterprise server and notebook applications which feature higher performance,
reduced power consumption and enhanced reliability as compared to typical hard disk drives. Using our SLC and MLC NAND process
technology, these SSDs are offered in 2.5-inch and 1.8-inch form factors, with densities up to 512 gigabytes. We also offer embedded USB
devices with densities up to 16 gigabytes. We are sampling enterprise PCIe SSDs with capacities up to 700 gigabytes. We expect that demand for
SSDs will continue to increase significantly over the next several years.
Through our Lexar™ brand, we sell high-performance digital media products and other flash-based storage products through retail and
original equipment manufacturing ("OEM") channels. Our digital media products include a variety of flash memory cards and JumpDrive™
products with a range of speeds, capacities and value-added features. We offer flash memory cards in a variety of speeds and capacities and in all
major media formats, including: CompactFlash, Memory Stick and Secure Digital ("SD"). CompactFlash and Memory Stick products sold by us
incorporate our patented controller technology. Other products, including SD memory cards and some JumpDrive™ products, incorporate third
party controllers. We sell products under our Lexar™ brand and manufacture products that are sold under other brand names. We also resell flash
memory products that are purchased from other NAND Flash suppliers.
NOR Flash Memory ("NOR")
NOR products are electrically re-writeable, non-volatile semiconductor memory devices that retain content when power is turned off, offer
fast read times due to random access capability and have execute-in-place ("XiP") capability that enables processors to read NOR without first
accessing RAM. These capabilities make NOR ideal for storing program code in wireless and embedded applications. Our NOR sales originated
from the May 7, 2010 acquisition of Numonyx and were 18% and 5% of our total net sales for 2011 and 2010, respectively. NOR products are
sold by the WSG and ESG segments.
We offer both parallel and serial interface NOR products in a broad range of densities, packages, and features. Our parallel NOR products are
constructed to meet the needs of the consumer electronics, industrial, wired and wireless communications, computing and automotive applications.
These products offer high densities, XiP performance, architectural flexibility and proven reliability in rigorous industrial settings. Our serial NOR
products are designed to meet the needs of consumer electronics, industrial, wired communications, and computing applications. These products
offer industry-standard packaging, pinouts, command sets and chipset compatibility.
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