Cogeco 2002 Annual Report Download - page 43

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42 Cogeco Cable Inc.
Customer Statistics
As at August 31,
2002 2001 2000 1999 1998
Number of Customers
Homes passed 1,375,494 1,358,880 1,197,808 1,103,361 1,110,810
Homes connected (1) 843,598 881,731 806,431 765,806 777,155
Revenue Generating Units (2) 1,124,358 1,082,953 948,047 804,941 787,573
Basic Service Customers 836,368 878,766 806,431 765,806 777,155
Percent Penetration 60.8% 64.7% 67.3% 69.4% 70.0%
Discretionary Service Customers
Tier 1 633,078 684,026 650,142 618,201 644,059
Penetration as
Percentage of Basic (5) 77.8% 79.8% 82.9% 83.4% 83.7%
Tier 2 408,634 432,205 401,232 353,589 363,306
Penetration as
Percentage of Basic 64.0%(3) 66.2% (3) 68.6%(3) 68.5% (4) 67.0%(4)
Tier 3 357,680 366,760 347,229 297,119 210,120
Penetration as
Percentage of Basic 56.1%(3) 56.1%(3) 59.4%(3) 57.6%(4) 38.7% (4)
Pay-TV Service Customers 116,484 108,626 88,320 74,196 81,894
Penetration as
Percentage of Basic 13.9% 12.4% 11.0% 9.7% 10.5%
High-Speed Internet Service Customers 158,192 107,938 70,716 39,135 10,418
Penetration as
Percentage of Basic 22.1%(5) 16.1% (5) 12.2%(5) — —
Digital Terminals 144,950 105,292 79,063 — —
Penetration as
Percentage of Basic 18.4%(5) 13.3% (5) 11.1%(5) — —
Bundled Service Customers (6) 241,686 187,926 51,203 — —
(1) Internet service customers who do not subscribe to other cable services and basic service customers.
(2) Basic service, Internet service and digital service customers.
(3) Calculated on the basis of basic service customers, in Ontario and digital service customers, in Quebec.
(4) Only available on systems located in provinces other than Quebec.
(5) Calculated on the basis of the systems where the service is offered.
(6) Bundles including basic service, discretionary tiers, multiple outlets with the option to include pay television,
the advantages of digital service and high-speed Internet service.
Basic Service D i s c r etionary Services Basic Service
B re a k d o w n H o m e s % of the % of the Distribution by
by pro v i n c e P a s s e d C u s t o m e r s P e n e t r a t i o n ( 1 ) C u s t o m e r s P e n e t r a t i o n( 2 ) Region as a %
Ontario
Southern Regions 643,112 415,873 64.7% 332,262 79.9% 49.7%
Other Regions 297,453 180,282 60.6 146,920 81.5 21.6
940,565 596,155 63.4 479,182 80.4 71.3
Quebec 434,929 240,213 55.2 164,849 68.6 28.7
Total in Canada 1,375,494 836,368 60.8% 644,031 77.0% 100.0%
(1) As percentage of Homes Passed.
(2) As percentage of Basic Service Customers.